While Honda has a long and storied automotive history, it has lost much of its luster in recent years. We won’t fault the Accord, as many of us have deemed it miraculous, nor the CR-V, which continues to gain sales momentum as the rest of the industry slows. But something definitely went wrong.
Pinpointing the first misstep is difficult, however. It might have been that we became accustomed to decades of repeated success, followed by a series of middling models that weren’t bad but showcased limited progression in the new millennium — past Civics being a prime example. Maybe it started with the sudden influx of recalls, kicked off by a reputation-crippling 11 million units equipped with Takata’s infamous and extremely dangerous airbags. Perhaps it was when Honda thought it would be a good idea to replace a simple volume knob with a touch-sensitive slider or its untenable partnership with Maroon 5 and Nick Cannon in 2013.
We could speculate endlessly. But the point is that Honda knows it screwed up somewhere along the line and has become trapped by a more stifling version of the methodology that once made it great. It’s now seeking a way out.
Subaru is an automaker known for offering a highly specific brand identity and a quality product, but compelling styling has always been low on its list of priorities. While acknowledging the retro charm of its earliest Japanese models, it can be said that the company has never produced a particularly handsome automobile. The SVX was futuristic and interesting, but it wasn’t overtly sexy. And the visual appeal of the old bug-eye WRX or BRAT hinges entirely upon how oddball they were.
After 63 years in the business, Subaru finally wants to change that and place a stronger emphasis on design. However, despite having the least visually stimulating lineup in recent memory, the company could probably stay the course and still be fine. Subaru has done incredibly well in the United States. Annual U.S. deliveries hovered around 187,000 vehicles from 2002 to 2008 but grew fiercely in the following years. Subaru had a record-breaking 615,132 sales in 2016 and looks prepared to break that record this year.
So, why even bother changing anything when the current recipe works so well?
In visual perception a color is almost never seen as it really is — as it physically is. This fact makes color the most relative medium in art. —Josef Albers, Interaction of Color
This is my favorite quote from the most intriguing textbook during my year at the College for Creative Studies. As an administrator of the Brown Car Appreciation Society, I’ve embraced this quote at every poorly chosen “brown” car that’s too close to yellow, red, gray, and green for most eyeballs.
So, when an Australian market research firm’s anti-smoking initiative found Pantone 448 C — a “drab dark brown” called Opaque Couché — the most off-putting color to cigarette smokers, it was no surprise the news eventually trickled down to my corner of the Interweb.
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- Frank Sounds like they dont want to debut it at the same time as the new Land Cruiser, which is probably smart. The new 'runner is ready to go I am told, so there's a reason for this delay.
- IH_Fever My cousin bought a new 4runner 2 weeks ago. It is not much different than my mom's 2010. If it ain't broke, why fix it has always been toyota's motto. What's funny is even the salesman told my cousin "get the current one, when the engine changes there will probably be some issues with the first ones." Gotta be the most honest guy to ever sell a car.
- Ajla They should just keep making this version forever. The next Tacoma and Land Cruiser have the new tech stuff covered.
- CoastieLenn I still don't completely understand why Toyota left the 4.0 in the 4R when the Taco on which it's based got the arguably more efficient and stout 3.5.
- FreedMike Same guys who were charging $15,000 over sticker day in, day out for the last two years? Cry me a river, fellas.