#Porsche911GT2RS

If you’re going to spend $294,250 on a 2018 Porsche 911 GT2 RS, revealed today at the Goodwood Festival of Speed, you undoubtedly are a Porschephile with high expectations.

That’s why Porsche, having already jettisoned the six-speed manual transmission for a faster-shifting, seven-speed dual-clutch transmission, has removed the concept of shifting altogether. What can shift faster than a continuously variable transmission, which doesn’t have to shift at all?

911 GT2s have always been a handful in the wet because of Porsche’s need to distinguish the GT2 from the all-wheel-drive 911 Turbo. That’s unacceptable now, so Porsche has made the CVT-equipped 911 GT2 a front-wheel-drive car.

Porsche unveiled its most powerful production 911 in history and not exactly where you’d expect. Dodge saved the unveiling of its much-teased Challenger SRT Demon for the New York International Auto Show, so where did Porsche choose to present the new GT2 RS? The Electronic Entertainment Expo — the world’s premiere video game convention.

There are two ways to look at this sacrilege. You can either take offense, accusing the brand of betraying its fervent automotive base, or you can see this as one of the smartest marketing choices it could have made. E3 has a lot of eyes on it and video games are a booming industry. For a long time Porsche cars weren’t even in most video games, thanks to an exclusive deal made with Electronic Arts. When that ended, the brand slipped its cars into Forza Motorsport 6 through downloadable content, and the GT2 RS is on the cover of Forza Motorsport 7.