#PSA

Even as the EU sanctions continue to add up, Iran’s national car maker is going in the opposite direction. Iran Khodro is set to launch a new engine family that will comply with the latest Euro-IV emissions regulations for use in their Peugeot-based models.

GM’s new partner PSA increasingly reminds of pre-carmageddon Ford: Europe’s number 2 finds itself short on cash and way too long on capacity. Other than Ford that had mortgaged everything, PSA takes more radical steps. After putting is own headquarters building up for sale, PSA is ready to sign over parts of its Aulnay car plant to renters.

Diesel engines increasingly turn into causes for divorce in the promiscuous automotive business. PSA Peugeot Citroen and Ford are calling off some of their diesel dalliances.

Car companies severing ties with Iran are making headlines. After GM’s new partner PSA decided to stop sending parts to Iran, Hyundai “has quietly ended its business dealings with Iran, where it had extensive operations,” says the New York Times. The Times chalks this up as a win for “United Against Nuclear Iran, an American group that has advocated economic sanctions.” UANI keeps a list of companies that still do business with Iran, it also lists companies that have withdrawn from doing so. Hyundai has received a check mark in the “withdrawn” list.

Detroit is looking nervously at that list. Let’s have a look as well.

GM’s new partner PSA Peugeot Citroen needs more cash. To raise money, PSA sells its headquarters building in Paris and will turn into a renter. Signing GM as a new 7 percent partner apparently hasn’t improved PSA Peugeot Citroen’s cash position. Au contrair, PSA’s credit rating had gone to junk.

It must be the grand plan to make Iran walk or ride mules, because the alliance between GM and PSA is not about reducing over-capacity. This is what PSA told just-auto today. Confessed a PSA spokeswoman:

Now we know why GM bought seven percent of PSA, a move for which most of the industry had no explanation. Forget overcapacity and scale effects. It was a carefully crafted plan to bring traffic in the Iran to a halt. Stuxnet is nothing compared to this.

Following the many inter-company alliances and dalliances is becoming as cumbersome as covering the couplings in a swing club. PSA Peugeot Citroen is said to be in talks with Toyota. The same PSA that just hooked up with GM is reportedly talking tie-up with GM’s arch nemesis Toyota. They discuss sharing PSA’s Sevelnord plant in northern France, where PSA’s erstwhile partner Fiat pulls out. Still with me?

PSA and GM look at expanding their alliance. Unions are not sitting still either. Workers of PSA and GM look at forming their own strategic alliance.

PSA Peugeot Citroen doesn’t just have problems selling its cars lately. It also has problems selling its stock. To move the paper, a tried and true tactic is employed: Cash on the … where do you put the cash when you sell shares at a fire sale deep discount?

GM and PSA praised monstrous synergies and annual cost savings of $2 billion a year as an effect of the alliance that was announced yesterday. The savings won’t come immediately, rather in about 5 years from now. Moody’s thinks it’s a bad deal, and did cut PSA’s debt rating to junk status.

When the stock markets close in Europe today, PSA Peugeot Citroen and GM should announce that they are going ahead with the plan of GM buying seven percent of PSA. That according to “sources with knowledge of the discussions” that talked to Reuters.

As a member of The Tribe with an Iranian best friend, the general policy on politics pertaining to the Middle East is “don’t talk about it” (although like most young Iranians, my friend’s take on Ahamadinejad would make Rick Santorum look like a capitulating Ayatollah-sympathizer). The same policy seems to have come up in the last week or two, a s talks of a General Motors/PSA tie-up have surfaced. Peugeot has an Iranian best friend, and it may have some interesting implications if the deal goes through.

Hear that chafing sound? It is analysts scratching their heads. They wonder why in the world would GM buy 7 percent of France’s PSA Peugeot Citroen. Bloomberg says this is about to happen. Neither GM nor PSA wants to confirm the deal. However, Bloomberg already has intricate details of the planned transaction, someone seems to be talking on deep dark background. Sounds like the odd couple is about to do it.

The question remains: Why?

GM and PSA Peugeot Citroen have a mutual problem: Losses in Europe. Now, the two want to share the burden. General Motors and PSA are discussing a broad manufacturing alliance, if today’s media reports from Europe are to be believed.

PSA and GM?