Ram Ladles New Options and Packages on Its 1500 and HD Pickups

If there’s one thing the lads at Ram enjoy more than making torque, it’s making new trim variants for its various lines of pickup trucks. The old Ram 1500 Classic has enjoyed countless special trims during its long life, including a few colors which your extroverted author found to be quite fetching (Ignition Orange and Sublime, anyone?).

Now, the marketing arm of the company is applying similar treatments to the new Ram 1500. In addition to a Night Edition, which slathers the grille and other addenda in inky paint, the off-road focused Rebel gets a fresh trim as well.

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Vellum Venom Vignette: Pantone 448 C

In visual perception a color is almost never seen as it really is — as it physically is. This fact makes color the most relative medium in art. —Josef Albers, Interaction of Color

This is my favorite quote from the most intriguing textbook during my year at the College for Creative Studies. As an administrator of the Brown Car Appreciation Society, I’ve embraced this quote at every poorly chosen “brown” car that’s too close to yellow, red, gray, and green for most eyeballs.

So, when an Australian market research firm’s anti-smoking initiative found Pantone 448 C — a “drab dark brown” called Opaque Couché — the most off-putting color to cigarette smokers, it was no surprise the news eventually trickled down to my corner of the Interweb.

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  • Stanley Steamer What is that white roadster in the background?
  • Bufguy The Seville was not an X car....Yes the Seville was based on the x car platform but the changes were so extensive that GM designated the platform “K,” because it very little in common with the X. Only the rear subframe, front suspension, part of the floor and the roof were carried over unchanged.
  • Spookiness I kind of like this. Somebody in my building had a late (77?) Chevy Concours, silver with burgundy cloth interior.
  • Jeff S These were good cars. Came close to buying a new 75 Chevy Nova 2 door. My father had a 62 Chevy II 300 for 12 years which my 2 brothers and I drove to high school and then I drove the 1st year of college. My middle brother had a 2 door Limited Skylark X car with the 4 cylinder, fuel injection, and 4 speed manual that went well over 200k miles--it had the most comfortable red velour seats it was light gray with a maroon half vinyl top. He never had to replace the clutch and mostly routine mileage mostly highway.
  • MrIcky Toyota keeps hinting at 'the next big' and hasn't really delivered that much new since the prius. Maybe the most conservative company on the face of the planet for good and bad and if it's a 3-5 year time frame to come into existence, who cares. Hopefully the new Taco brings that vehicle up to date and it isn't just a new fascia and a 12 inch touch screen. Yes I've read all the rumors, we'll see. Maybe they'll close the c channel frame and put disc brakes on it?