#OldsmobileToronadoTrofeo

The General spent the 1980s experiencing a burning desire to sell high-profit-margin personal luxury coupes that combined the irresistible sales appeal of the 1977 Oldsmobile Cutlass Supreme with the technological sophistication of the latest high-end German machinery. This decade gave us such fascinating GM machines as the Cadillac Allanté, the Buick Reatta, the Pontiac 6000 STE, and the Oldsmobile Toronado Troféo. You won’t find many Troféos today, but I’m always on the lookout during my junkyard travels. Here’s a clean ’88 in a Denver-area self-serve yard.

The pre-1990 Troféo had a shorter trunk than today’s Junkyard Find, but the same Buick V6 engine and not-so-great 1980s GM build quality. The General hoped to steal away some buyers of German luxury cars with the Troféo, but (as with so many of GM’s plans of the era) sales were on the disappointing side.

Now that we’ve admired the junked ’90 Olds Cutlass Calais International Series, let’s move a couple rows down in the very same California self-service yard and check out another Adventure In Doomed GM Marketing.