#NissanQuest

Last week, our TTAC throwback was a 2012 model. This week, we're staying in that era and bringing you a minivan instead of a sports sedan. Remember the 2011 Nissan Quest?

“The Nissan Quest has been discontinued for the U.S. marketplace.”
– Nissan Sr. Manager, Product Communications, Dan Passe

TTAC has been tracking the Nissan Quest’s failure in the U.S. marketplace for some time. Just ahead of Christmas last year, when it appeared as though the Quest was surely dead in the water, Nissan confirmed that there would in fact be a 2017 Quest.

But when tipped off by an industry insider last February, we noticed that Nissan was reporting higher-than-normal Quest sales despite lacking any meaningful inventory. That’s right — the 2017 Nissan Quest was essentially a fleet-only vehicle.

Most of us stopped tracking the story. After all, it’s a minivan, and a long-ignored minivan, in a market where buyers are currently turning away from minivan in droves. TTAC’s Corey Lewis didn’t quit, however. Like a dog with a bone, Corey discovered that the Quest was missing from NissanUSA.com. Under the Minivans & Vans section, there’s no minivan. We asked Nissan, not for the first time, whether the Quest is dead.

The Nissan Quest is dead. Gone. Expired. Terminated.

Skeptical of the Nissan Quest’s future in the latter portion of 2016, we demanded — on more than one occasion — to know whether there would even be a Nissan Quest in the 2017 model year.

Despite all the signs that pointed to a discontinued product, Nissan eventually confirmed that there would, in fact, be a 2017 Nissan Quest in the United States. Much rejoicing was heard among enthusiasts of JDM vans.

Yet nearly two months into 2017, Nissan still isn’t displaying the 2017 Quest on its consumer website and has only just added the Quest to the list of 2017 models on its media website. With only a handful of vans at dealers at the beginning of the year, Nissan somehow managed to reported an 11-month high in Quest sales in January 2017.

You didn’t buy a 2017 Quest. Your neighbour didn’t buy a 2017 Quest. There aren’t any 2017 Quests available at your local Nissan dealer. The 2015 and 2016 Quests are very nearly gone. Yet Nissan sold nearly 1,900 Quests in January. How curious.

Sure, the 2017 Nissan Quest exists, but it doesn’t exist for you. Instead, it’s apparently a fleet special for consumers named Enterprise, Budget, and Hertz.

October 2014 was the lowest-volume U.S. sales month for the latest, fourth-generation Nissan Quest since the van debuted nearly four years ago in January 2011.

Minivan sales in America slid 2% in October 2014 but have risen 5% this year. Quest volume plunged 54% in October. Quest sales are down 23% this year. No minivan sold less often than the Quest in October, not even the cancelled Mazda 5.

Reader Nicholas Naylor submits his review of the Nissan Quest

Minivans are overdue for an image makeover. Crossovers are less comfortable, less spacious, more thirsty, and absolutely zero percent cooler than a minivan (except for maybe the Flex). Yet it seems the majority of attractive MILF’s (Maternal, Image-Loving Females?) that I speak to would still never want to be caught dead driving a minivan. What gives? There’s an opportunity for a gifted designer to embrace what a minivan can do, and make it cool again, via good design, an accommodating interior, and affordability for young families. No one is doing this quite yet—but who is the closest?