Nissan is Readying a Slew of New Products to Boost Sales and Profitability

Nissan sales have languished in recent times, but the automaker has a turnaround plan that leans on improved products that will debut over the next several months. Automotive News obtained information from a recent Nissan dealer meeting that includes outlines for an updated Murano, Rogue, Armada, and more.

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Nissan Looks to Stem the Flow in Japan, Eyes Production Changes in America

Still sidelined by the coronavirus pandemic in North America and suffering from supply chain and demand issues in its Japanese home base, Nissan is prepared to stem domestic output by 70 percent in May, Reuters reports.

The unconfirmed production cut won’t be a single-month affair, either. On this side of the Pacific, it seems Nissan brass want birds of a feather to flock together, with possible changes incoming at the automaker’s two American vehicle assembly plants.

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2019 Nissan Murano First Drive - Status, Quo

Nissan’s strategy for both the 2019 Maxima large sedan and the 2019 Murano crossover is the same – make minor tweaks as part of a mild refresh.

My thoughts on the Maxima are stated here. As for the Murano, well, read on.

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Don't Bother With the Garage Tonight: Nissan Recalls Over 215,000 Vehicles in U.S. Over Fire Concern

Nissan North America is recalling 215,124 vehicles in the United States and another 19,761 units in Canada due to an anti-lock brake pump defect that could pose a fire hazard. Affected models include the 2015-2017 Nissan Murano, 2016-2017 Nissan Maxima, 2017-2018 Nissan Pathfinder and 2017 Infiniti QX60.

The National Highway Traffic Safety Administration’s report on the recall says a seal on the ABS actuator pump may leak brake fluid onto the control electronic circuit board, resulting in a malfunction. In such an instance, the ABS warning lamp should come on to warn the driver. If this notification goes unheeded, the fluid leak could eventually cause “an electrical short in the actuator circuit, which in rare instances, may lead to a fire.”

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QOTD: What Modern Automaker is the Most Daring?

Daring. Thinking outside the box, as it were (a three box, naturally). Putting forth a car which is a bit risky and against the grain of the accepted beige sedan CUV. Increasingly, automakers are unwilling or unable to play in this space. Regulations, fuel economy and stiff competition force each manufacturer in line with the others. A midsize vehicle that’s almost identical to the offering at the dealer across the street is not out of the question.

But there has to be an answer to my Question of the Day, which is thus: Which modern auto manufacturer is the most daring?

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Defunct Nissan Pathfinder Hybrid's Powertrain Reappears in the Murano

When the Pathfinder Hybrid quietly ended production early last year, it didn’t spell the end of Nissan’s electrified crossover plans in the U.S. The powertrain has now been resurrected in another model, but there’ll be slim pickings for U.S. buyers, according to AutoGuide (via Hybrid Cars).

The Nissan Murano Hybrid bows as a 2016 model, and its specifications can more or less be directly imported from a 2014 Pathfinder brochure. However, the new model’s fuel economy is higher than its spiritual predecessor.

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2016 Nissan Murano Platinum AWD Review - Contemporary Personal Luxury

Upon its introduction in 2003, the Murano possessed a unique combination of traits that, in retrospect, make its La Jolla, California design studio and Design Chief Taiji Toyota look genius.

The Murano was built on the Altima platform, making it relatively inexpensive to build. It had a segment-first four-wheel independent suspension, imparting a genuine car-like driving experience. It featured generous proportions, yet eschewed three-rows in favor of spacious seating for five. Combined with its catchy anti-establishment styling, snappy 245-horsepower V6, and total lack of off-road pretension, it was the 21st century spiritual successor to the personal luxury car.

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Review: 2015 Nisssan Murano Platinum (With Video)

If you look at the numbers, sales of the Murano are on fire with a 72% sales jump in January of 2015 vs 2014 thanks to the new model. Looking more closely however, you’ll see that there was practically nowhere to go but up as the Murano barely outsold the now-dead Venza. Putting that in perspective, Nissan’s compact Rogue is the 6th best-selling SUV in America and the Murano is 26 rungs lower on the sales ladder. Nissan sells more Rogues in 6 days than Muranos in an entire month. Rather than killing the model as Toyota did with the Venza, Nissan decided to re-invent the formerly bland soft-roader into a flagship crossover. This actually makes sense, because it helps keep the mid-sized 5-seat CUV from being the awkward “middle child” between the 7-seat Rogue and the 7-seat Pathfinder. Does the all-new and all-curvy Murano have what it takes to compete with the Edge, Grand Cherokee or even the RX 350?

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Nissan Cube, Murano CrossCabriolet To Die

Nissan will kill off two of its quirkiest vehicles for 2015. Both the Cube and Murano CrossCabriolet will disappear in the coming model year.

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New York 2014: 2015 Nissan Murano Revealed

Details are scant, but here are first photos of the 2015 Nissan Murano.

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Nissan Looking At Stateside Murano Production

Nissan makes 90 percent of all Muranos in Japan, but 70 percent of them get exported to the United States. Making them Stateside should be a no brainer, right?

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Dementia-Stricken Man Buys Nissan Murano CrossCabriolet, Sale Voided After Complaints From Wife

Ed Dowdall, a 70-year-old San Jose area resident with a rare form of dementia that causes wildly unstable cognitive functioning and hallucinations, walked into a dealer and traded in his 2008 Nissan Altima Hybrid for a Nissan Murano CrossCabriolet, which retailed for $62,000. A series of protests and complaints from Dowdall’s wife led to the dealer taking back the car and voiding the sale.

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  • Zipper69 "At least Lincoln finally learned to do a better job of not appearing to have raided the Ford parts bin"But they differentiate by being bland and unadventurous and lacking a clear brand image.
  • Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?
  • Zipper69 Honda seem to have a comprehensive range of sedans that sell well.
  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.