Mitsubishi has an important product debut coming up: the all-new 2022 Outlander three-row crossover. In what will be the fourth-generation Outlander since 2001, the 2022 model ditches Mitsubishi’s ancient GS platform the Outlander has used since 2007 and sees a migration over to the same platform as the Nissan Rogue.
I think this is the beginning of the end for Mitsubishi in North America.
No, there’s no new Mitsubishi model on the way — just “richer” versions of what we already have. That’s a term the automaker applied to the refreshed 2021 Mirage, by the way.
In announcing across-the-board changes to its North American lineup Wednesday, Mitsubishi seemed to suggest that a brand pull-out in this region won’t occur overnight, if ever. Or maybe this is just the brand’s last consumer salvo.
The only hybrid vehicle in Mitsubishi’s meager lineup, the Outlander PHEV, will don a larger gasoline engine when it arrives for the 2021 model year. In a nod to the Gretas of the world, Mitsu will offset the boosted displacement with additional gas-free range.
Documents filed to the National Highway Traffic Safety Administration reveal details of the upcoming midsize crossover, which should be the first Mitsubishi-branded vehicle to borrow serious kit from its alliance partners.
A brand that’s slowly capturing a greater (albeit still slim) slice of the U.S. new car market stands to gain a new version of a long-running crossover in the coming year. That product is the Outlander, an outdated vehicle whose current generation bowed back in 2012.
The largest vehicle in Mitsubishi’s meager lineup, the Outlander stands to gain size and decidedly non-Mitsubishi underpinnings for its ground-up revamp.
Car enthusiasts love to argue about cars, and will debate generally anything related to the topic ad nauseum. My wife knows not to talk cars with me unless she’s prepared to engage in an multi-hour discussion with outlines, Powerpoints, and 8×10 glossy photos. Discussions like these have birthed countless internet forums and blogs, including the usually brilliant comment section here at TTAC.
A common topic: are there any truly BAD cars anymore? We may all hate various brands or models because of poor prior experiences, but it can generally be assumed that all cars sold new in the U.S. can at least perform the basic function of a car satisfactorily for roughly the length of the factory warranty.
*Does it move sentient bags of meat from one place to another without parts falling off? Then it qualifies as NOT BAD.
Through that lens, then, we can look at the 2018 Mitsubishi Outlander. It’s not a bad looking vehicle, and it certainly does what it’s supposed to. Broaden the view a bit, however, and it’s clear that there are few compelling reasons to buy Mitsubishi’s biggest crossover.
Unlike the ad campaign you’ve no doubt seen for the new Eclipse Cross crossover, Mitsubishi’s long-awaited Outlander PHEV plug-in arrived on North American shores with little fanfare. Outlander PHEV sales quietly kicked off in January, years after its overseas debut.
Even though it’s just arrived, news from the Geneva Motor Show tells us there’s changes afoot for Mitsubishi’s sole green model. More grunt is on the way.
Earlier this week in TTAC’s always entertaining Slack chat, Adam Tonge suggested (without sarcasm) how the B&B might enjoy discussing the market entrants of the Diamond-Star Motors company and picking favorites. Shortly after this discussion, the very DSM Plymouth Laser we saw in yesterday’s Rare Rides fell right in my lap, and this all seemed like destiny.
Of the varied selection, which Diamond-Star Motors vehicle is your favorite?
Mitsubishi is by no means starting from scratch in the U.S. market — the product lineup is much too stale for that. But with a new marketing agency, Butler Shine Stern & Partners, coming on board and a new crossover, the Eclipse Cross, set to arrive at dealers soon, Mitsubishi is clearly not in the same position in 2017 that it was in 2009.
2017 is set to be fifth consecutive year in which Mitsubishi’s U.S. volume improves and the first year since 2007 in which Mitsubishi sells more than 100,000 vehicles. That’s still a far cry from 2002, when Mitsubishi sold 345,000 vehicles, but Mitsubishi has reasons to be pleased with the growth.
Perhaps more than any other change at Mitsubishi’s U.S. operations, however, the arrival of the plug-in Mitsubishi Outlander symbolizes a new day for Mitsubishi Motors North America. It is, after all, finally here after years of delay, and it’s an exclusive product for Mitsubishi’s dealers, free from direct competition. Yet while the dawn of the 2018 Mitsubishi Outlander PHEV speaks of further commitment to the U.S. market, it’s not by any means about to become a popular vehicle.
Thinking back to just over a decade ago, Mitsubishi was still in the full-line automaker business. For most needs, there existed an option at your Mitsubishi dealer, which then was a place with functioning lighting and definitely not a former Pizza Hut or Carl’s Jr.
But that’s all changed now, and it has me wondering — is there really a point to Mitsubishi, you know, being a thing?
There’s a sea change underway in America — the once-unstoppable passenger car now has a minority market share compared to SUVs and crossovers, according to July sales figures.
Mitsubishi, the troubled but earnest automaker desperately looking to boost its U.S. comeback, has plans to take a bigger slice of the crossover pie. A third utility vehicle is on the way, and it just stepped out from behind the curtain.
Mitsubishi today pulled the cover off its new Mirage G4 sedan, which adds a longer wheelbase and a trunk to the occasionally-maligned subcompact, the 2016 New York International Auto Show. As we noted with the restyled hatchback, 4 more horsepower — for a total of 78 — will hum from the Mirage G4’s 1.2-liter three-cylinder engine, and Mitsubishi will make available Android Auto and Apple CarPlay as an option.
To say that Mitsubishi has been struggling on the North American market would be an understatement. Long gone are the days of the capable Montero, hot-selling Galant, and the exotic 3000GT. For years the Outlander Sport has been the company’s bread winner and the Lancer Evolution its only icon. In order to jumpstart its sales, in 2014 Mitsubishi dove deep into the highest volume markets with the introduction of the inexpensive Mirage and the third generation of its three-row CUV, the Outlander.
Priced at $40,538 in Canada, the 2015 Mitsubishi Outlander GT I drove around for a week in December was disturbingly overpriced.
In the United States, Outlanders start at $24,050. But the GT S-AWC starts at $29,045 with all-wheel-drive, a 6-speed automatic transmission, and a V6 engine in place of the 4-cylinder/CVT combo. A $6100 Touring package for buyers who want leather, sunroof, upgraded audio, a powered driver’s seat and tailgate, navigation, and a handful of active safety features takes the price up to $35,145.