#MitsubishiEngelbergTourer

It might not be your author’s cup of tea, but Mitsubishi’s Engelberg Tourer — a crossover show vehicle whose name sounds like that of a nagged German child — is the face the resurgent brand wants to put forward.

It’s also a good hint at what we can expect from the next-generation Outlander, once Mitsu gets around to revamping its largest model.

Mitsubishi is too busy turning the brand around to bother trickling out newsworthy content to the media. Much of what you read in the press relates to how the brand is doing as the newest addition to the Renault-Nissan Alliance, hot takes regarding its marketing decisions, and the occasional update from auto executives on future products. For the most part, the latter issue can be paraphrased into “more utility models as soon as we can get them to you,” though the company does have limited aspirations for a new sedan and pickup.

However, crossovers come first at Mitsubishi. On Tuesday, the brand put out the initial teaser for its Engelberg Tourer Concept — an ultra-modern CUV with off-road ambitions headed for a debut at the Geneva Motor Show in March.