In our last edition of Buy/Drive/Burn, we considered the Mazda Protegé, Mitsubishi Mirage, and Subaru Impreza sedans from 1998. Most of you preferred the Protegé as your Buy of the three. Today we fast forward to the same offerings in 2008, and see if things shake out differently.
Car buyers and market observers are used to seeing large dealership markups on models that are tough to get — first editions of popular cars, usually, or models that are produced in small numbers, or both.
It’s no shock to see the Ford Bronco or Chevrolet Corvette marked up by thousands of dollars. Motor Trend reported markups of $30K on Broncos, for example. C8 Corvettes are also being marked up like crazy.
While annoying, it’s somewhat understandable, given how the franchise-dealer system works, as well as how basic capitalism and supply and demand work. You don’t have to like the phenomenon, but the logic behind its existence is sound.
Still, we draw the line at an almost $6K markup of a Mitsubishi Mirage.
Imagine for a moment you’re not a well-heeled connoisseur of expensive cars and high finance, and there’s not a Bentley Mulsanne and a Land Cruiser in your garage. Instead, imagine you have to buy one of the three cheapest sedans on sale in America in 2021.
Chrysler’s run of selling rebadged Mitsubishis began way back in 1970, when the rear-wheel-drive Colt Galant arrived here for the 1971 model year. Those cars sold very well in North America, with sales continuing through 1978. After that, Colt badges went onto the front-wheel-drive Lancer Fiore (later sold here as the Mirage). Here’s one of those first-year FWD Colts, found in a Denver-area yard in nice condition and equipped with the extremely cool Twin-Stick dual-range transmission.
After better than 1,800 Junkyard Finds, Junkyard Treasures, and Junkyard Gems since I started doing this stuff in 2007, the oldest discarded vehicle I’ve shot is a 1941 Plymouth Special Deluxe sedan in Denver (that’s not counting a lot of older junked cars I’ve shot with ancient film cameras, of course).
Before today, the newest junkyard car I’ve documented was this 2012 Fiat 500, but now I’ve got a car that might still have had That New Car Smell if it hadn’t been cruelly abused every day of its short life.
This should help sweep every last thought of the Ford Mustang and its hip new sibling out of your mind.
Teased not long ago by an excited Mitsubishi, the newest Mirage is now ready for a round of eye feasting. Get your fill. And, while the subcompact model hasn’t adopted a new platform or anything like that, it has donned its largest grille to date, plus some additional finery to drive cost-conscious boys and girls wild.
Christmas just came early for many of you. The Mitsubishi Mirage, a truly inexpensive vehicle sometimes seen wearing a worrisome shade of magenta, will soon be even better than before.
That’s because the subcompact hatch and sedan is about gain an even more dynamic and expressive exterior. Brace yourselves.
It has come to our attention that there has been a dearth of Mitsubishi products in this Ace of Base series. Seeing what’s on offer at the instant noodle end of a particular price spectrum can be entertaining, so there’s little reason for us to have ignored one of the least-expensive new cars on sale in America today.
Poking fun at an entry-level car is low hanging fruit, one that’s been picked clean by many corners of the internet. Ignoring that dross, what exactly does Mitsubishi offer in an entry-level Mirage? The answer: more than I expected.
Fred Diaz, who once headed the Ram brand before Nissan tapped him to lead the company’s truck division, has been put in charge of Mitsubishi’s North American operations.
While I’d love to run a headline saying something to the effect of “Mitsu Raids Corporate Cupboard for a New Raider,” I think the chances of a full-sized, badge-engineered Diamond Star pickup are somewhere between nil and nada, no matter the background of the brand’s new CEO.
Chrysler began importing Mitsubishi Colt Galants for the 1971 model year, and Mitsubishis bearing Dodge (or Plymouth) Colt badging streamed across the Pacific Ocean and into American dealerships for the following 23 years.
I spotted this vibrantly decorated ’93 model in a Phoenix self-serve yard earlier this month.
I’m sitting on the pit lane of my local track — Atlantic Motorsports Park in Shubenacadie, Nova Scotia — surveying the empty course. My helmet is on the seat beside me, my hands are gripping the leather-wrapped wheel, and I can hear the low growl of three-cylinders idling as they wait for me.
But before I get to that, a bit about what I’m driving.
This is the Mitsubishi Mirage G4. It’s what happens when the oft-cheapest new hatchback in Canada (depending on who is offering what cash on the hood that month) grows a trunk. Under the hood: a 1.2-liter three-cylinder engine that has 78 horses in there somewhere. Connected to that is a continuously variable transmission, the only transmission available on this SEL trim tester.
I do a quick check of the course to make sure it’s still empty. My foot hits the floor.
Mitsubishi has a plan to gain market share in the U.S. that’s right out of the ’80s.
Dealers were told during last weekend’s National Automobile Dealers Association conference that Mitsubishi will introduce turbocharged engines to model line, according to Automotive News.
The forced-induction renaissance will begin with a 1.5-liter mill powering the automaker’s planned midsize crossover, expected in 2018, which will slot between an enlarged Outlander and the Outlander Sport.
Mitsubishi in Canada on Monday posted a teaser shot of the rear end of the new Mitsubishi Attrage that’ll make its debut in Toronto at the 2016 Canadian International Auto Show next month before it goes on sale in the U.S. and Canada.
Mitsubishi’s spokesman John Arnone posted a picture of himself standing next to the sedan at a shoot in Vancouver, which doesn’t really leave much to question. It’s clearly the small sedan, which will be one of two new models bound for Canada and the U.S. in 2016.
Perhaps next we’ll get a teaser of the Outlander PHEV’s roof with a Tim Horton’s coffee cup sitting on it. Thrilling stuff.
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