#Matra

Today’s Rare Ride is one of the more obscure vehicles seen on these pages. The result of an argument between two men, the Le Mans was a short-lived model from a short-lived manufacturer.

Today’s Rare Ride was inspired directly by this comment on the Question of the Day, where I asked which car brand you’d bring back from the dead if given the chance. Commenter Menlo suggested the oft-forgotten Talbot, and specifically a unique vehicle they used to make.

Now we can all learn about the Matra Rancho.

The French have always had a penchant for doing things a little differently. Take Matra, for example.

The Matra R530 is a medium range air-to-air missile normally fitted to the Dassault Mirage fighter jet.

The Matra M530, on the other hand, is a mid-engine sports car. Of course, that was no coincidence, as the first real Matra sports car was named after the missile built by the same company’s weapon division.

Yet the company’s abnormal conventions didn’t end at naming a mid-engine sports car after an infrared homing missile, making Matra one of the more interesting — albeit obscure — footnotes in French automotive history. The company went from producing front-line weaponry to winning the Formula One title in five years, won Le Mans three times on the trot, and produced some of the first minivans. Yet, at the height of their power, they hung up their automotive jacket and today they produce….bicycles?