As It Readies Factory, Maserati's First Electric Won't Leave Traditionalists Too Far Out in the Cold

As parent Fiat Chrysler gets to work bringing its Italian luxury marque out of the doldrums of 2018, pushing the brand past the botched Levante launch and its poorly thought-out grouping with Alfa Romeo, electrification and utility vehicles are top of mind.

FCA believes fresh product and a new brand boss focused on its success will help Maserati regain its financial and sales footing. One of those products aims to excite, while simultaneously placating the green crowd and those unwilling to give up a gasoline engine.

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Sergio Marchionne: Maybe EVs Are the Future, Who Knows, What the Hell…

Shortly after publicly dissing Tesla for the umpteenth time and speculating that electric cars aren’t the future, Fiat Chrysler Automobiles CEO Sergio Marchionne now says he wants to make an electric car.

Well, maybe. If he has to. But it’s probably gonna happen. This EV thing could be big, you know.

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Geneva 2014: Maserati Alfieri Debuts

The Maserati Alfieri will preview the next-generation sports car from FCA’s sort-of-exotic premium brand. Most surprising is the fact that Maserati eschewed the trend of turbocharged motors for the familiar 4.7-liter V8 engine with 460 hp and 384 lb-ft of torque. Given the emissions and fuel consumption requirements that exist today, things could change.

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  • Lorenzo Yes, they can recover from the Ghosn-led corporate types who cheapened vehicles in the worst ways, including quality control. In the early to mid-1990s Nissan had efficient engines, and reliable drivetrains in well-assembled, fairly durable vehicles. They can do it again, but the Japanese government will have to help Nissan extricate itself from the "Alliance". It's too bad Japan didn't have a George Washington to warn about entangling alliances!
  • Slavuta Nissan + profitability = cheap crap
  • ToolGuy Why would they change the grille?
  • Oberkanone Nissan proved it can skillfully put new frosting on an old cake with Frontier and Z. Yet, Nissan dealers are so broken they are not good at selling the Frontier. Z production is so minimal I've yet to see one. Could Nissan boost sales? Sure. I've heard Nissan plans to regain share at the low end of the market. Kicks, Versa and lower priced trims of their mainstream SUV's. I just don't see dealerships being motivated to support this effort. Nissan is just about as exciting and compelling as a CVT.
  • ToolGuy Anyone who knows, is this the (preliminary) work of the Ford Skunk Works?