As It Readies Factory, Maserati's First Electric Won't Leave Traditionalists Too Far Out in the Cold

Steph Willems
by Steph Willems
as it readies factory maseratis first electric wont leave traditionalists too far

As parent Fiat Chrysler gets to work bringing its Italian luxury marque out of the doldrums of 2018, pushing the brand past the botched Levante launch and its poorly thought-out grouping with Alfa Romeo, electrification and utility vehicles are top of mind.

FCA believes fresh product and a new brand boss focused on its success will help Maserati regain its financial and sales footing. One of those products aims to excite, while simultaneously placating the green crowd and those unwilling to give up a gasoline engine.

Earlier this month, Maserati announced upgrades for its Modena assembly plant in preparation for its upcoming Alfieri sports car. That vehicle’s existence, heralded by a 2014 show car (seen above), is a key plank in a five-year product plan unveiled last summer.

The two-seat Alfieri won’t carry the V8 powerplant seen in the show car; rather, buyers can expect two green powertrain options in two bodystyles — coupe and convertible. Wards Auto reports that the more consumer-friendly Alfiera variant will adopt a plug-in hybrid layout, utilizing a V6 engine to keep the party going after battery depletion. The other choice is a fully electric Alfieri of undetermined range.

FCA said last year that the battery-electric Alfieri will boast three motors, propelling the car to 62 mph in about 2 seconds. Production should commence before the halfway point in 2020, with consumers gaining delivery of their cars by early 2021.

In the interests of greening (and future-proofing) the brand, Maserati is expected to lob this powertrain at other vehicles, including the next-generation Quattroporte and Levante. Plug-in hybrid variants are also in the cards for future model revamps.

Because passenger cars mean slow death for any company, there’s also a smaller SUV on the way, this one expected to borrow the same Giorgio platform used by the Levante and Alfa Romeo’s Giulia and Stelvio. You can bet Maserati brass will try to avoid the same mistakes made with the languishing Levante.

[Image: Maserati]

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  • Multicam Multicam on Feb 26, 2019

    The title of this article is confusing. The word “it” in the opening prepositional phrase apparently refers to “Maserati’s first electric” - the car itself and subject of the sentence. But isn’t Maserati the entity that is readying the factory?

    • Jatz Jatz on Feb 26, 2019

      "As It Readies Factory, Maserati’s First Electric Won’t..." Heh... yah, the car itself is running things. A sentient Maserati; take *that*, Tesla!

  • NoID NoID on Feb 26, 2019

    Whatever, just let us make a Viper out of this thing.

  • Wjtinfwb How does the ICE mid-engine C8 platform work for... anything else? A sedan? SUV? With a mid engine configuration? A mid-engine SUV will have to be Suburban sized to offer the utility of a CRV. GM should dust off the Omega platform designed for the Cadillac CT6 for an SUV/Sedan offering with exceptional handling, Rear or AWD capability and acceptable space utilization. They also need to focus on interior fit & finish, trim choices and high quality final engineering and assembly. What GM doesn't need is another half-baked product with a storied and prestigious badge on the decklid and a premium price on the Monroney. No more Cimarron's, Allante's or X-cars needed to tarnish the reputation of Corvette.
  • InCogKneeToe BUILD It and they will come.By Build It, I mean a Vehicle that the Customer Wants and it works for them. It could be called Chevette for all that that matters. The Mach E's success isn't because it totes the Mustang on it.Just build what people want, the next Caravan/Taurus/Beetle/Maverick (truck).
  • YellowDuck do you make a mid-engine crossover? Or even a 4-door coupe? Me not get.
  • 28-Cars-Later Thanks Corey. The head stud job on NOrthSTAR-T was $3K *years ago* as it involves an engine pull so rear wheel arch rust in and of itself isn't a show stopper. I'll be sure to check out the trunk as it may start to add up on deferred maintenance. Supposedly this was garaged so the underneath the rockers etc. should be decent but if those are shot its not gonna work.
  • Mark 2016 Hyundai Sonata Hybrid, G4NG engine with connecting rod bearing issues. Engine needs to be replaced, but Hyundai is denying warranty claim. I have all maintenance records from mile zero. It has been in Hyundai Service department 5 time in 4 months. They added the knock sensor and software update to let you know the engine is about to blow up. They kicked the can down the road doing patch work until the car was past the 120k extended extended warranty. I have that documentation too. So how can I join the class action law suit or find a Lawyer that handles these types of issues?