By on February 25, 2019

As parent Fiat Chrysler gets to work bringing its Italian luxury marque out of the doldrums of 2018, pushing the brand past the botched Levante launch and its poorly thought-out grouping with Alfa Romeo, electrification and utility vehicles are top of mind.

FCA believes fresh product and a new brand boss focused on its success will help Maserati regain its financial and sales footing. One of those products aims to excite, while simultaneously placating the green crowd and those unwilling to give up a gasoline engine.

Earlier this month, Maserati announced upgrades for its Modena assembly plant in preparation for its upcoming Alfieri sports car. That vehicle’s existence, heralded by a 2014 show car (seen above), is a key plank in a five-year product plan unveiled last summer.

The two-seat Alfieri won’t carry the V8 powerplant seen in the show car; rather, buyers can expect two green powertrain options in two bodystyles — coupe and convertible. Wards Auto reports that the more consumer-friendly Alfiera variant will adopt a plug-in hybrid layout, utilizing a V6 engine to keep the party going after battery depletion. The other choice is a fully electric Alfieri of undetermined range.

FCA said last year that the battery-electric Alfieri will boast three motors, propelling the car to 62 mph in about 2 seconds. Production should commence before the halfway point in 2020, with consumers gaining delivery of their cars by early 2021.

In the interests of greening (and future-proofing) the brand, Maserati is expected to lob this powertrain at other vehicles, including the next-generation Quattroporte and Levante. Plug-in hybrid variants are also in the cards for future model revamps.

Because passenger cars mean slow death for any company, there’s also a smaller SUV on the way, this one expected to borrow the same Giorgio platform used by the Levante and Alfa Romeo’s Giulia and Stelvio. You can bet Maserati brass will try to avoid the same mistakes made with the languishing Levante.

[Image: Maserati]

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5 Comments on “As It Readies Factory, Maserati’s First Electric Won’t Leave Traditionalists Too Far Out in the Cold...”

  • avatar

    I’m so happy that the eco-rich are getting so many more green vehicle choices for their frequent trips to the private jet terminal, where they are quickly whisked to global warming conferences or to pick up some environmental award. I only wish there was something more that the rest of us could do to help them in their environmental quest – perhaps some bigger EV tax credits or free airport parking?

    • 0 avatar


      I’ve benefitted tens of thousands in tax benefits so far from owning EVs and PHEVs, which is absolutely ridiculous and makes zero sense. At the same time there is pretty much no availability of CNG cars, and no real tax benefits from buying CNG cars. Those are truly environmentally friendly (when using biomethane) and actually suitable for our cold climate and not ridiculously wasteful like EVs. So even though the tech exists for CNG cars using biomethane (plus they are actually very good environmentally even when using natural gas, and that creates infrastructure etc. for biomethane use) right now, and the fuelling stations are available right now (plus they can use gasoline if travelling somewhere where they are not available), for some reason (corruption, profiteering) governments and corporations are instead spending billions just to try to get EVs going, though they are only in some cases slightly better for the environment than gasoline and diesel cars, in a vast percentage they are actually worse.

      And no, local particulate emissions aren’t an issue connected to global warming: that’s mostly a huge mistake in both idiotic urbanisation with neglected investment in the infrastructure cities would need to support their growth (people just built more and saved on transportation investments), and overpopulation. Modern gasoline and diesel cars are also very clean AFAIK since they have to comply to the new very strict emissions regulations. I don’t know the figures, but apparently they pretty much already solve that problem? Only maybe in a few cities globally, that have been the most neglected and which have failed to develop themselves to their population number requirements, still will have periodical problems with pollution from passenger cars.

      Back to the tax credits: I could have literally spent tens of thousands less on gasoline powered cars (and that’s without any tax benefits) and been able to invest a lot more into my businesses, benefitting the overall economy. And having at least an equal car. But no, I had to spend tens of thousands more on the cars themselves (since EV’s are way more expensive), then take away tax money to cover most of that extra cost, and what I then have is actually wasteful EVs and less invested into the growth of the economy and the country’s wellbeing and development. So to recap: I had to invest into electrifying my cars instead of literally creating more jobs and founding new production sites or developing existing ones. On top of that there are hidden costs from what the investments into the charging infrastructure have been, that will be charged from all their customers in their other billing.

  • avatar

    The title of this article is confusing. The word “it” in the opening prepositional phrase apparently refers to “Maserati’s first electric” – the car itself and subject of the sentence. But isn’t Maserati the entity that is readying the factory?

  • avatar

    Whatever, just let us make a Viper out of this thing.

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