QOTD: Whither Maserati?

We reported last week that Stellantis might shed some brands that aren't making money.

Naturally, Maserati's sales and revenue reports came in and the numbers fell short of expectations.

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In Memoriam: Marcello Gandini, an Automotive Design Master

The world lost one of its preeminent car designers today, as Marcello Gandini has passed away at the age of 85. Though perhaps best known for the flashy and outrageous Lamborghini Countach, Gandini’s pen was applied to many other Italian, German, French, British, Japanese, and Swedish concepts and production designs. Gandini’s prolific portfolio of work made a permanent mark on automotive design.

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Italy Might Soon Own a Chunk of Stellantis

Italian car buyers haven’t warmed to EVs with the same enthusiasm of other European countries, but the government looking to change that. Beyond investing with incentives and other efforts, the Italian government could take a stake in Stellantis, owner of Alfa Romeo, Maserati, and Fiat. The automaker and government have been at odds for a while, as Setllantis has moved away from Italian auto production in favor of less expensive markets.

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Maserati Delays Quattroporte Folgore

Maserati has delayed the launch of the seventh-generation Quattroporte, citing concerns that the model needs to adhere to a certain level of performance outlined by the manufacturer. However, the benchmarks the brand intends on reaching are largely a mystery and the company has already expressed some troubles related to transitioning its lineup toward all-electric vehicles.

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Marooned: Adam Levine Claims He Was Taken for a Ride Over Possibly Fake Maserati

Pop/rock star Adam Levine -- perhaps best known as the lead singer of Maroon 5 -- is suing a car dealer over what he claims is a forgery.

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Maserati Unleashes MC20 and EV Power in New GranTurismo

Maserati’s a strange beast for Americans. It’s not quite as well-known as Ferrari, and when most people want to buy a high-powered Euro sports sedan or coupe, they head to BMW, Audi, or Mercedes. The brand is expanding, though, with vehicles in new segments, such as the Grecale compact SUV and MC20 supercar. One of its long-running models got a significant overhaul for 2023, which brought a more powerful twin-turbo V6 and an electric powertrain to the GranTurismo for the first time.

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Rare Rides: A 1971 Maserati Quattroporte Prototype, the King's Sedan

Today’s Rare Ride was one of just two finished examples of the ill-fated second generation Maserati Quattroporte. Maserati envisioned a promising future for their large luxury sedan, but the company’s corporate parentage at the time had other (worse) ideas.

And this very car was fit for a king.

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Junkyard Find: 1991 Chrysler TC by Maserati

With The General offering a costlier-than- an-S-Class Cadillac built in Turin and Hamtramck (the two assembly lines connected via custom-built 747 freighters) as well as Italianate Buicks and Oldsmobiles in the late 1980s, Lee Iacocca decided to leverage Chrysler’s investment in Maserati to create a K-Car-based Italian sports car: the TC by Maserati. Like the Allanté, Troféo, and Reatta, the TC hasn’t held its value so well over the decades, and I find the occasional example during my junkyard travels. Here’s a crashed ’91 in a yard near Denver, Colorado.

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Stellantis Brand Executives Must Prove Their Worth, CEO Gives Deadline

According to a tweet this morning, Stellantis CEO Carlos Tavares is giving the company’s top brass at each brand a decade to justify their existence. Suddenly, it’s easy to picture some nervous auto executives dotted around the globe.

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Ermenegildo Zegna Teams With Stellantis

Today, the Ermenegildo Zegna Group announced its affiliation with Stellantis. By 2025, the Zegna Group’s entire fleet of 200 will go green. A new green-car policy has gone into effect at the company, well known for its pricy clothing and accessories.

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2021 Maserati Lineup First Drive: The Song Remains (Mostly) The Same

In the lead-up to my seat time with Maserati’s latest on the big track at Willow Springs International Raceway and the nondescript streets surrounding it, the automaker held a press briefing via video conference. Here, company PR chief Kas Rigas explained the “duality” of the brand, citing the original Quattroporte as the prime example.

Launched in 1963, it was Maserati’s first road car after a long string of successful, purpose-built race cars, and it featured a motorsport-derived, all-aluminum DOHC V8 ensconced in a Pietro Frua-designed grand-touring sedan wrapper.

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Rare Rides: The 1976 Maserati Kyalami, Obscure Italian Luxury

Today’s Rare Ride is a very luxurious Maserati which flew in under the radar and was offered by the Italian firm for a short while. A four-seat coupe, it was named after a race track in Africa.

Let’s find out more about Kyalami.

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Rare Rides: The 1999 Maserati Quattroporte, and It's Pink

We’ve featured a Quattroporte at Rare Rides on two prior occasions: a beautiful first-generation model, and one in its more modern form which was reworked into a slinky wagon.

Today’s Nineties model is … neither of those things.

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Halo Hero: Maserati Reveals MC20

Thanks to a particularly slow news week, everyone has had extra time to gawk at the 2021 Maserati MC20 — a vehicle that serves to set right all that is wrong with the Italian nameplate and will be the first new vehicle the company has built in almost five years.

Despite being most famous for its racing vehicles from the 20th century, the brand has been passed around more than a basketball and has been forced to evolve its identity. Under Fiat Chrysler Automobiles, Maserati has remained fixated on luxury and had straddled the line between premium mainstream cars and hyper exclusivity. With a base price of around $200,000, it’s pretty clear what side of the line the MC20 is on. But it’s hard to criticize something that’s biggest problem is being a supercar — especially when it’s part of a larger effort to rebuild the brand’s racing pedigree and garner extra attention from the sort of people that are serious about cars and have money to waste on sleek, flame-belching baubles.

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Maserati Rolls Out First Hybrid to Deafening Buzz

Sadly for Fiat Chryler’s Italian luxury brand, the buzz last week surrounded the newly unveiled Ford Bronco, not the upcoming Ghibli Hybrid.

A model and brand TTAC’s readership can’t get enough of, the Maserati Ghibli appears for 2021 with an optional 48-volt mild hybrid powertrain that mates a 2.0-liter four-cylinder with electric “e-Booster” supercharger to an eight-speed automatic. It’s the automaker’s first electrified vehicle.

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  • George Some Folks should remember the newest version of this car as the Chevy Aveo was a Free car given away by the White House when Obama was in office and made it happen for folks who had a big old truck that ate gas.so this was meant to help you get to and from work and save at the pump. But one guy was upset that he was receiving a car which he didn’t want but a truck of his choice He Should Understand This:Obama was trying to get you to point A to Point B He wasn’t trying to help you socially by telling your friends that Hey! I Got a New Truck Just Like You Do So Don’t Write Me Off just because you got a new truck and I Don’t.
  • Frank I worked for a very large dealer group back in 2014 and this sat in the crown jewel spot at our GM store showroom. It sat, and sat...and sat. Thing was a boat anchor. I remember the price being insane for a re-skinned Chevy Volt that was also a boat anchor
  • George When I Seen This So Called Nova(Really A Corolla Sold Elsewhere) I could tell this Car And The Corolla that you could buy here or rent at a car rental place Is very Different The interior Floor In This Nova is very high like in a rear wheel drive car where the regular Corolla the entire interior floor is several inches lower that your head doesn’t touch the ceiling and feels very roomy like in a chevette with no tightness and the Corolla gives you a option,Split folding seat backs so you can haul long items and more cargo space using your back seat area. Which you don’t get with that Nova I Wonder Why GM/ Toyota didn’t Offer things like this for this car? It would make this Nova A hit like the Corolla was. And if you bought a Metro OR Suzuki Swift You’ll Get All Of These Features Standard and ONLY Pay For A Few options Floor mats Wheels Covers Air Conditioning and Automatic transmission and that’s it I guess some buyers were buying this car as a second car just to get around by.
  • Lou_BC I can't see how eliminating 2 different engine tunes is a cost saving measure. It's just programming.
  • Inside Looking Out Because they have money.