#Maserati
QOTD: Whither Maserati?
We reported last week that Stellantis might shed some brands that aren't making money.
Naturally, Maserati's sales and revenue reports came in and the numbers fell short of expectations.
In Memoriam: Marcello Gandini, an Automotive Design Master
The world lost one of its preeminent car designers today, as Marcello Gandini has passed away at the age of 85. Though perhaps best known for the flashy and outrageous Lamborghini Countach, Gandini’s pen was applied to many other Italian, German, French, British, Japanese, and Swedish concepts and production designs. Gandini’s prolific portfolio of work made a permanent mark on automotive design.
Italy Might Soon Own a Chunk of Stellantis
Italian car buyers haven’t warmed to EVs with the same enthusiasm of other European countries, but the government looking to change that. Beyond investing with incentives and other efforts, the Italian government could take a stake in Stellantis, owner of Alfa Romeo, Maserati, and Fiat. The automaker and government have been at odds for a while, as Setllantis has moved away from Italian auto production in favor of less expensive markets.
Maserati Delays Quattroporte Folgore
Maserati has delayed the launch of the seventh-generation Quattroporte, citing concerns that the model needs to adhere to a certain level of performance outlined by the manufacturer. However, the benchmarks the brand intends on reaching are largely a mystery and the company has already expressed some troubles related to transitioning its lineup toward all-electric vehicles.
Marooned: Adam Levine Claims He Was Taken for a Ride Over Possibly Fake Maserati
Pop/rock star Adam Levine -- perhaps best known as the lead singer of Maroon 5 -- is suing a car dealer over what he claims is a forgery.
Maserati Unleashes MC20 and EV Power in New GranTurismo
Maserati’s a strange beast for Americans. It’s not quite as well-known as Ferrari, and when most people want to buy a high-powered Euro sports sedan or coupe, they head to BMW, Audi, or Mercedes. The brand is expanding, though, with vehicles in new segments, such as the Grecale compact SUV and MC20 supercar. One of its long-running models got a significant overhaul for 2023, which brought a more powerful twin-turbo V6 and an electric powertrain to the GranTurismo for the first time.
Rare Rides: A 1971 Maserati Quattroporte Prototype, the King's Sedan
Today’s Rare Ride was one of just two finished examples of the ill-fated second generation Maserati Quattroporte. Maserati envisioned a promising future for their large luxury sedan, but the company’s corporate parentage at the time had other (worse) ideas.
And this very car was fit for a king.
Junkyard Find: 1991 Chrysler TC by Maserati
With The General offering a costlier-than- an-S-Class Cadillac built in Turin and Hamtramck (the two assembly lines connected via custom-built 747 freighters) as well as Italianate Buicks and Oldsmobiles in the late 1980s, Lee Iacocca decided to leverage Chrysler’s investment in Maserati to create a K-Car-based Italian sports car: the TC by Maserati. Like the Allanté, Troféo, and Reatta, the TC hasn’t held its value so well over the decades, and I find the occasional example during my junkyard travels. Here’s a crashed ’91 in a yard near Denver, Colorado.
Stellantis Brand Executives Must Prove Their Worth, CEO Gives Deadline
According to a tweet this morning, Stellantis CEO Carlos Tavares is giving the company’s top brass at each brand a decade to justify their existence. Suddenly, it’s easy to picture some nervous auto executives dotted around the globe.
Ermenegildo Zegna Teams With Stellantis
Today, the Ermenegildo Zegna Group announced its affiliation with Stellantis. By 2025, the Zegna Group’s entire fleet of 200 will go green. A new green-car policy has gone into effect at the company, well known for its pricy clothing and accessories.
2021 Maserati Lineup First Drive: The Song Remains (Mostly) The Same
In the lead-up to my seat time with Maserati’s latest on the big track at Willow Springs International Raceway and the nondescript streets surrounding it, the automaker held a press briefing via video conference. Here, company PR chief Kas Rigas explained the “duality” of the brand, citing the original Quattroporte as the prime example.
Launched in 1963, it was Maserati’s first road car after a long string of successful, purpose-built race cars, and it featured a motorsport-derived, all-aluminum DOHC V8 ensconced in a Pietro Frua-designed grand-touring sedan wrapper.
Rare Rides: The 1976 Maserati Kyalami, Obscure Italian Luxury
Today’s Rare Ride is a very luxurious Maserati which flew in under the radar and was offered by the Italian firm for a short while. A four-seat coupe, it was named after a race track in Africa.
Let’s find out more about Kyalami.
Rare Rides: The 1999 Maserati Quattroporte, and It's Pink
We’ve featured a Quattroporte at Rare Rides on two prior occasions: a beautiful first-generation model, and one in its more modern form which was reworked into a slinky wagon.
Today’s Nineties model is … neither of those things.
Halo Hero: Maserati Reveals MC20
Thanks to a particularly slow news week, everyone has had extra time to gawk at the 2021 Maserati MC20 — a vehicle that serves to set right all that is wrong with the Italian nameplate and will be the first new vehicle the company has built in almost five years.
Despite being most famous for its racing vehicles from the 20th century, the brand has been passed around more than a basketball and has been forced to evolve its identity. Under Fiat Chrysler Automobiles, Maserati has remained fixated on luxury and had straddled the line between premium mainstream cars and hyper exclusivity. With a base price of around $200,000, it’s pretty clear what side of the line the MC20 is on. But it’s hard to criticize something that’s biggest problem is being a supercar — especially when it’s part of a larger effort to rebuild the brand’s racing pedigree and garner extra attention from the sort of people that are serious about cars and have money to waste on sleek, flame-belching baubles.
Maserati Rolls Out First Hybrid to Deafening Buzz
Sadly for Fiat Chryler’s Italian luxury brand, the buzz last week surrounded the newly unveiled Ford Bronco, not the upcoming Ghibli Hybrid.
A model and brand TTAC’s readership can’t get enough of, the Maserati Ghibli appears for 2021 with an optional 48-volt mild hybrid powertrain that mates a 2.0-liter four-cylinder with electric “e-Booster” supercharger to an eight-speed automatic. It’s the automaker’s first electrified vehicle.
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