Early 2022 Auto Sales Forecasts Are Disheartening

After a tough couple of years, consumers went into 2022 hopeful that unhinged automotive pricing and lean dealer lots would be a thing of the past. However, analysts and industry groups have gone from being cautiously optimistic just a few weeks ago to fairly sullen about the prospects of North American shoppers locating anything that could be considered a square deal.

Goldman Sachs recently issued a report that attempted to encapsulate the whole picture, citing sustained congestion at the ports, pandemic-related factory closures, market inflation, millions of people just dropping out of the workforce, and continued complications stemming from the semiconductor shortage. It estimated that vehicle pricing would fail to go down — and may even pitch up in the first half of 2022 — until all of the above issues have been addressed. But it was hardly the only group chiming in or suggesting that the hard times could last through 2023, as the goalpost for what should be deemed acceptable is moved yet again.

Read more
Record High Automotive Incentives Could Harm Sustained Profitability

Every industry analyst is beginning to sing the same tune. Despite things looking good now, the worm is about to turn. Global sales look poised to remain strong this year but the market has peaked and sales should persist on a graph as a flat line. Next year could be a different story, however, and there’s much apprehension surrounding lengthening loan terms and the upsurge of subprime lessees.

Rising incentives are also causing alarm; J.D. Power and Associates expects the average incentive per new unit to top $4,000 in 2017. While that tactic may get people into dealerships now, it might also harm long-term profitability as the automotive industry swings toward leaner times.

Read more
  • Carlson Fan The way the truck drops in the rear and the bed/tailgate become a ramp is genius! I'd buy it just for that alone!!! It would be awesome for loading snowmobiles and garden tractors in the back. However, my trucks need to be able to regularly tow heavy loads long distance, summer & winter. Sorry folks, current battery tech. isn't even close to what it needs to be for me to think even one second that a battery truck could replace my current ICE powered truck. An EV for a DD makes sense , but for truck you need a MUCH better battery.
  • Inside Looking Out For midsize sedan it is too small. It basically is a compact car.
  • Stodge I test drove the 200S and damn, its suspension was so firm, I was convinced it didn't actually include suspension at all. It hurt my spine and hip, it was that firm.
  • MRF 95 T-Bird If Mopar had only offered sport hatch versions of the 200 and or Dart they might have sold more of them for folks who wanted some more versatility without having to go for a small utility Compass Patriot or new at the time Renegade or Cherokee.
  • El scotto I started driving in the late 70's. The cars high school kids could afford and wanted were very very worn out muscle cars. Oh Lordy those V-8's bring back some happy memories. Oh there some outliers in my crowd, a VW Bug and a Dodge Scamp with slant six; neither car would die. In 10 years their will be young people wanting very used Teslas or Dodge's with hemis. B&B, I say that if someone is excited about their EV, Hybrid, or Hemi welcome them to the club of people who like cars.