#MahindraAutomotiveNorthAmerica

Fiat Chrysler Automobiles’ battle to keep an Indian all-terrain vehicle — one that looks suspiciously like a certain flag-waving American off-road vehicle — out of the U.S. has come to an end. FCA won.

As reported by Bloomberg, the U.S. International Trade Commission has ruled that Mahindra’s Roxor, which strongly resembles a Jeep CJ, is in violation of section 337 of the Tariff Act of 1930 and infringes on the complainant’s trade dress. In short, the Mahindra Roxor looks too much like a Jeep.

On Wednesday, the U.S. International Trade Commission (ITC) said it will review an administrative law judge’s initial determination, made in November, that Mahindra’s Roxor looks suspiciously like a Jeep product.

Fiat Chrysler Automobiles filed a trade complaint with the ITC in 2018, claiming the Roxor infringes on Jeep’s “trade dress” — a term used to identify trademarked images or general appearance of a product. Not quite a patent, it exists on the fringes of intellectual property laws, frequently making trade dress issues difficult to navigate.

The judge’s recommendation was that regulators issue a cease-and-desist order and prohibit any Mahindra vehicles or parts that infringe from entering the country. Meanwhile, the commission is still in the midst of its own investigation — which opened in September of 2018 — and now estimates finishing its inquiry by March 20th.

From there, the U.S. Trade Representative would have two months to make a final determination. Of course, now that Mahindra has updated the look of the 2020 Roxor (below the break), the whole issue could be moot.

The closure of Flint, Michigan’s sprawling Buick City complex was emblematic of the destructive transformative forces at work in the American auto industry in the late 20th century and early 21st. The 264-acre facility was once the largest automotive plant in the world, a status that did nothing to ensure its continued survival. It closed for good in 2010.

Now comes word that the birthplace of so many LeSabres could sprout manufacturing jobs in the near future — 2,000 of them. Great news for Michigan’s automotive workforce and Flint’s coffers, but the plan won’t get off the ground without the Postal Service’s approval.

Mahindra, the company that produces the intentionally Jeep-like Roxor, is looking at sites in Detroit, Oakland County, and Genesee County in the event that it lands a $6 billion contract to supply the U.S. Postal Service with delivery vehicles.

While USPS has already begun supplementing the now-ancient Grumman LLV with more-modern vans and utility vehicles, it launched an official search for a replacement in 2015. Mahindra was one of the finalists, along with AM General, Karsan, Oshkosh-Ford, Utilimaster, and VT Hackney.

The Postal Service plans on making a final decision this summer as to who will build some 180,000 replacement vehicles over the next six years.