Adventures in Marketing: Ford Stretches the Mustang Name

Last night I was watching my beloved Chicago Bears stumble and bumble their way to a win over the Tampa Bay Tom Bradys when I saw an ad for Ford in which the company claimed they “electrified the Mustang.” My inner fact-checker was not pleased.

Yes, of course, Ford does have an all-electric crossover-ish (more like raised five-door, but Ford insists on calling it an SUV or crossover) called the Mustang Mach-E. It’s part of the Mustang “family”. So, in the strictest sense, Ford does sell an all-electric Mustang.

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Ford Reduces 2021 Mustang Mach-E Pricing

A dealer price sheet for the 2021 Mustang Mach-E has been unearthed on one of our parent company’s forums, and it shows that all Mach-Es excluding the GT will see a price drop effective today.

Not only that, but 2021 model-year units invoiced prior to today will be re-invoiced to move to the new pricing.

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  • ToolGuy I watched the video. Not sure those are real people.
  • ToolGuy "This car does mean a lot to me, so I care more about it going to a good home than I do about the final sale price."• This is exactly what my new vehicle dealership says.
  • Redapple2 4 Keys to a Safe, Modern, Prosperous Society1 Cheap Energy2 Meritocracy. The best person gets the job. Regardless.3 Free Speech. Fair and strong press.4 Law and Order. Do a crime. Get punished.One large group is damaging the above 4. The other party holds them as key. You are Iran or Zimbabwe without them.
  • Alan Where's Earnest? TX? NM? AR? Must be a new Tesla plant the Earnest plant.
  • Alan Change will occur and a sloppy transition to a more environmentally friendly society will occur. There will be plenty of screaming and kicking in the process.I don't know why certain individuals keep on touting that what is put forward will occur. It's all talk and BS, but the transition will occur eventually.This conversation is no different to union demands, does the union always get what they want, or a portion of their demands? Green ideas will be put forward to discuss and debate and an outcome will be had.Hydrogen is the only logical form of renewable energy to power transport in the future. Why? Like oil the materials to manufacture batteries is limited.