Ford Reduces 2021 Mustang Mach-E Pricing
A dealer price sheet for the 2021 Mustang Mach-E has been unearthed on one of our parent company’s forums, and it shows that all Mach-Es excluding the GT will see a price drop effective today.
Not only that, but 2021 model-year units invoiced prior to today will be re-invoiced to move to the new pricing.
Breaking it down by trim, the Select RWD and AWD drop $1,000 to $42,895 and $45,595, respectively. The CA Route 1 drops $2,000 to $49,800; while the Premium RWD drops $3,000 to $47,000. The Premium AWD also falls $3,000 to $49,700, while the First Edition drops $1,000 to $58,300.
It’s not clear why Ford is dropping prices, though the document sent to dealers uses a bunch of corporate-speak about remaining competitive in a class that’s experiencing “dynamic pricing changes.”
Translation: Our competitors dropped prices, so we have to, too.
If you’re a Mach-E intender, the expensive electric Mustang just got mildly less expensive.
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Interesting. Even more interesting to see the larger pricing drops on the higher trims. Speculation: a) The higher trims are more profitable b) Profit projections for the higher trims (at least) are positive c) Profit projections on the base models *might* be low or close to zero [so we 'can't' drop the price as much] d) There is an imbalance between orders and production capacity by trim which the differential pricing change will help to address* But we really need to see the figures - if you work for Ford Finance and have access to projected Mach-E profits by trim, please post them here. :-) *All other things being equal, a 6% price drop on the Premium AWD would give you an increase in demand of something like 18%.