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A dealer price sheet for the 2021 Mustang Mach-E has been unearthed on one of our parent company’s forums, and it shows that all Mach-Es excluding the GT will see a price drop effective today.
Not only that, but 2021 model-year units invoiced prior to today will be re-invoiced to move to the new pricing.
Breaking it down by trim, the Select RWD and AWD drop $1,000 to $42,895 and $45,595, respectively. The CA Route 1 drops $2,000 to $49,800; while the Premium RWD drops $3,000 to $47,000. The Premium AWD also falls $3,000 to $49,700, while the First Edition drops $1,000 to $58,300.
It’s not clear why Ford is dropping prices, though the document sent to dealers uses a bunch of corporate-speak about remaining competitive in a class that’s experiencing “dynamic pricing changes.”
Translation: Our competitors dropped prices, so we have to, too.
If you’re a Mach-E intender, the expensive electric Mustang just got mildly less expensive.
[Images: Ford]
VW ID.4 is the reason.
The ID.4 will crush this in sales.
Totally agree that the ID.4 is the reason behind this price change. Ford have one thing VW doesn’t; a large dealer network. VW has fewer dealers and some are dealers that handle other small marques as well.
It’ll come down to the commitment level of the dealers towards electric cars.
EV sales are limited by constrained battery production as well as by high prices. Number of dealers isn’t going to be an issue (see Tesla).
There is another reason: Dealers won`t order it in big numbers.
If I were ever to get into an EV this might be the car that does it
I just can’t get past that bulbous front end.
I agree. It’s all a bit too cartoonish.
The words of Peter DeLorenzo must carry a lot of weight:
http://www.autoextremist.com/
“I mean, really, how can designers stand behind this work and call it… good? I can just hear them now… “Ahem, given our Belchfire EV’s advanced powertrain and the passenger and cargo packaging requirements, we feel this ‘four-door coupe’ design presents the finest expression of our brand, blah-blah-blah…” Or something like that.
Ah yes, the “four-door coupe.” This is the design trend originating in Germany that emerged from a battle of one-upmanship between BMW and Mercedes-Benz. And in design terms: it sucks. There is no such thing as a “four-door coupe” of course, but thanks to those two German luxury manufacturers we’re all stuck with this design abomination until further notice.”
The Ford Mustang Mach-E: Not a shred of originality in sight and it looks even more uninspiring on the road. And Ford is calling it “A Mustang for the Next Generation.” Ugh.
The folly of the “4 door coopay” is huge.
“Hey I know- let’s reduce cargo capacity in a UTILITY vehicle, and also make it a lot more likely to whack one’s head trying to get in!”
GENIUS!
I’ve had multiple people bump their heads getting in my Accord’s back seat, and a few weeks ago when I was sitting down to retrieve something off the floor on the other side of the back seat, I saw stars for a half-second after ramming my head into the top sill of the door opening!
Stupid looking, stupidly named, still too expensive.
Otherwise love it!!
Why on earth do they call this a “Mustang”? It looks like a Nissan CUV.
Agreed. They should have resurrected “Pinto”. It could, you know, explode….
Actually I like it a lot and I think associating it with the Mustang was the right thing to do. It’s a car I’d buy if I spent 40-50k on cars.
There is a totally different mindset between a Mustang Mach E buyer and a VW ID4 buyer. The ID4 is being pitched as the EV that can totally replace your current crossover – essentially the family wagon. As such, it need to have a zero inconvenience factor, which it won’t since it’s an EV. Sorry, but there aren’t enough soccer moms willing to learn how to plan ahead to get to that charging station and then sit for an hour. On the other hand, the Mustang Mach E buyer is going to have the same mindset as a Tesla buyer – this is cool, I look cool driving it, and I’ll put up with the EV inconveniences.
“ Sorry, but there aren’t enough soccer moms willing to learn how to plan ahead to get to that charging station and then sit for an hour.”
Sorry, but this is a silly statement. They typical “soccer mom” will 1) have in-garage charging and 2) tends to sleep long enough so that the car is fully charged each morning and 3) typically doesn’t have soccer-playing kids who have practice more than 100 miles from home.
There are reasons not to have an electric vehicle, but the type of use case described above seems tailor-made for them.
I am not an EV fanboi despite actually really enjoying the couple electric drive vehicles I’ve driven. They drive nicely but they are too expensive and the limits on long travel are real. It isn’t the cars themselves it is the limits and cost of the tech I see as the problem.
With that said I am cautiously optimistic the Mach-E may actually do ok in the market. I don’t know about the ID4.
My reasons: the Ford is cheaper than most other higher end electrics out there. Tesla. Audi E-Tron etc. it is more expensive than say a Leaf. Fair enough.
So this fits beneath those expensive entries but perhaps within reach of the average cost of a new car (will there be tax incentives?).
Yes it is more than a Leaf or Bolt. But I also am convinced most people have zero desire to drive tiny, dorky, hatchback looking clown cars just because they’re electric. Styling here is not outta the park but it is pretty solid.
The Mach-E has the crossover form factor everyone loves. Another plus.
And despite not personally liking it, I actually think Fords move to put this under the Mustang brand might be genius. It may dilute the existing Mustang a bit, but the upside I think outweighs that. It has name recognition, it is a very desirable brand, it brings images of speed and style and enjoyable to drive. Nobody is going to be ashamed to say they have a Mustang (Mach-E). It certainly doesn’t give you thoughts of dorky golf cart.
Also I wouldn’t underestimate the power of the Ford brand and dealer network either. People are attached to Ford. Family company maybe. Henry Ford one of the most famous Americans of all time? I don’t know. But the name has a pull as a brand. Much more so than maybe any other electric brands besides tesla.
I could see this doing at least decent. I don’t expect anything earth shattering but I won’t be surprised if this car ends up at least somewhat popular. ID4 maybe the reason for the price shift but I frankly don’t see Americans clamoring for a VW electric car vs something like the Mach-E
“the limits on long travel are real.”
For non-tesla vehicles, that might be an issue, but that certainly isn’t an issue for Tesla owners. Where in the lower 49 states of the US would range be a problem? There are enough superchargers that it shouldn’t be a problem even given real-world range. The only place that might be an issue might be parts of New Mexico. The EPA ranges are getting pretty high. We’re now looking at 400 and soon 500 miles range. I’ve owned ICE vehicles with less range than a Long-Range Model S.
Non-Tesla EVs still have some issues because the charging networks are still a bit immature. For me, with long driving trips that are usually less that 300 miles round trip, it’s not an issue since I might not even need a charge.
“Also I wouldn’t underestimate the power of the Ford brand and dealer network either. People are attached to Ford.”
You owe me a keyboard. “Power of the Ford brand”… bwa hah hah! Ford’s a truck company because their cars weren’t selling. Ford couldn’t compete with better car companies.
Ford powah! Please. They’re not as big of a corporate screw up as GM is, but that’s like being the tallest building in Topeka.
So Ford finally realizes that their poorly designed electric Edge needs more than the Mustang name to be appealing? How strange!
Interesting. Even more interesting to see the larger pricing drops on the higher trims.
Speculation:
a) The higher trims are more profitable
b) Profit projections for the higher trims (at least) are positive
c) Profit projections on the base models *might* be low or close to zero [so we ‘can’t’ drop the price as much]
d) There is an imbalance between orders and production capacity by trim which the differential pricing change will help to address*
But we really need to see the figures – if you work for Ford Finance and have access to projected Mach-E profits by trim, please post them here. :-)
*All other things being equal, a 6% price drop on the Premium AWD would give you an increase in demand of something like 18%.