Ford Reduces 2021 Mustang Mach-E Pricing
A dealer price sheet for the 2021 Mustang Mach-E has been unearthed on one of our parent company’s forums, and it shows that all Mach-Es excluding the GT will see a price drop effective today.
Not only that, but 2021 model-year units invoiced prior to today will be re-invoiced to move to the new pricing.
Breaking it down by trim, the Select RWD and AWD drop $1,000 to $42,895 and $45,595, respectively. The CA Route 1 drops $2,000 to $49,800; while the Premium RWD drops $3,000 to $47,000. The Premium AWD also falls $3,000 to $49,700, while the First Edition drops $1,000 to $58,300.
It’s not clear why Ford is dropping prices, though the document sent to dealers uses a bunch of corporate-speak about remaining competitive in a class that’s experiencing “dynamic pricing changes.”
Translation: Our competitors dropped prices, so we have to, too.
If you’re a Mach-E intender, the expensive electric Mustang just got mildly less expensive.
[Images: Ford]
Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.
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So Ford finally realizes that their poorly designed electric Edge needs more than the Mustang name to be appealing? How strange!
Interesting. Even more interesting to see the larger pricing drops on the higher trims. Speculation: a) The higher trims are more profitable b) Profit projections for the higher trims (at least) are positive c) Profit projections on the base models *might* be low or close to zero [so we 'can't' drop the price as much] d) There is an imbalance between orders and production capacity by trim which the differential pricing change will help to address* But we really need to see the figures - if you work for Ford Finance and have access to projected Mach-E profits by trim, please post them here. :-) *All other things being equal, a 6% price drop on the Premium AWD would give you an increase in demand of something like 18%.