Ford Reduces 2021 Mustang Mach-E Pricing

Tim Healey
by Tim Healey
ford reduces 2021 mustang mach e pricing

A dealer price sheet for the 2021 Mustang Mach-E has been unearthed on one of our parent company’s forums, and it shows that all Mach-Es excluding the GT will see a price drop effective today.

Not only that, but 2021 model-year units invoiced prior to today will be re-invoiced to move to the new pricing.

Breaking it down by trim, the Select RWD and AWD drop $1,000 to $42,895 and $45,595, respectively. The CA Route 1 drops $2,000 to $49,800; while the Premium RWD drops $3,000 to $47,000. The Premium AWD also falls $3,000 to $49,700, while the First Edition drops $1,000 to $58,300.

It’s not clear why Ford is dropping prices, though the document sent to dealers uses a bunch of corporate-speak about remaining competitive in a class that’s experiencing “dynamic pricing changes.”

Translation: Our competitors dropped prices, so we have to, too.

If you’re a Mach-E intender, the expensive electric Mustang just got mildly less expensive.

[Images: Ford]

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2 of 21 comments
  • EBFlex EBFlex on Sep 30, 2020

    So Ford finally realizes that their poorly designed electric Edge needs more than the Mustang name to be appealing? How strange!

  • ToolGuy ToolGuy on Oct 01, 2020

    Interesting. Even more interesting to see the larger pricing drops on the higher trims. Speculation: a) The higher trims are more profitable b) Profit projections for the higher trims (at least) are positive c) Profit projections on the base models *might* be low or close to zero [so we 'can't' drop the price as much] d) There is an imbalance between orders and production capacity by trim which the differential pricing change will help to address* But we really need to see the figures - if you work for Ford Finance and have access to projected Mach-E profits by trim, please post them here. :-) *All other things being equal, a 6% price drop on the Premium AWD would give you an increase in demand of something like 18%.

  • Probert For around $15 you can have a professional check important safety areas - seems like a bargain. It pointed to a rear brake problem on my motorcycle. It has probably saved a lot of lives. But, like going to a dentist, no-one could say it is something they look forward to. (Well maybe a few - it takes all kinds...)
  • VoGhost ICE is so dangerous.
  • Akear Back as early as 2014 Ford was building some pretty decent vehicles. The Ford Fusion was getting good reviews and selling around 300,000 annually. The Mark MKZ was also the top selling US luxury car at the time in sales. My Ford Fusion is approaching the 200,000 mile mark, while current Fords blow gaskets at 40,000 miles.
  • Kjhkjlhkjhkljh kljhjkhjklhkjh yes ; required with non-federal legal penalties for deliberate violation
  • 28-Cars-Later "Honda and Acura haven’t yet released an EV in the United States"Ok..."The 2024 ZDX rides on GM’s Ultium Platform and will feature Google built-in services. "Waht?