Builders of half-ton trucks in this nation are perpetually searching the upper limit of what customers are willing to pay for a new rig, with the moneyed set having plenty of choices when looking for a leather-lined and luxurious pickup. For the last few years, Toyota has had the 1794 Edition as an arrow in its quiver to compete against the crew from Detroit. Now, with their recently refurbished pickup truck, they’re going a step further. Meet the Toyota Tundra Capstone.
Sort of like the Cimarron we covered in our last edition of Abandoned History a couple of months ago, today’s vehicle is pretending to be more than it is. It’s the luxury X-Class truck Mercedes-Benz sold in markets outside the USA. Can you tell what it actually is?
Starting in the 1997 model year, The General’s Cadillac Division glued Cadillac badges and some puzzling cartoon-duck advertising to the Opel Omega and called it the Catera. I’ve photographed just about every junkyard Catera I’ve found because they seem like relics from a long-ago past when Detroit car companies believed Americans would buy their European-market cars… or cars, period. Another Cadillac from the same era fits right in with American automotive trends of the last couple of decades, though, because it helped create them: The Cadillac Escalade. Here’s a first-model-year Escalade, found in a Silicon Valley self-service yard a few months back.
Today’s truck trio includes three very expensive rigs that aren’t likely be used for hauling duties or any other truck-type responsibilities. And that’s a good thing, because they’re loaded up on equipment and leather, and covered in nice metallic paint. Which nice truck gets used as kindling? Let’s find out.
We did it! Thanks to the modern obsession with larger vehicles and opulence, domestic luxury brands are taking off like a rocket. It’s going so well, in fact, that American automakers are starting to steal market share from high-end import manufacturers. Of course, this is only applicable to SUV and crossover sales.
As you know, sedan sales are losing ground to their high-riding counterparts. While this hasn’t resulted in the obliteration of the passenger car market, despite claims to the contrary, those vehicles are being massacred by wayward consumers. Sedans are becoming passé and this has allowed sport utility and crossover vehicles to amass a significant portion of the pie.
Nowhere is this more apparent than in the luxury market. The rapid growth of the luxury truck segment has substantially increased the United States’ share of domestic models sold with an average transaction price of $60,000 or more. Apparently, the inarguably phenomenal Mercedes-Benz S-Class doesn’t have jack squat on the GMC Yukon Denali.
Suck it, cars.
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