#LuxurySedan

TTAC Commentator thirty-three writes:

Hi Sajeev,

Not sure if this fits into your usual line of questions, but I’m looking for suggestions on renting a car for my upcoming wedding. My problem is that here in Vancouver, BC, I can’t find anyone who rents premium vehicles like a Benz or a Jaguar.

Really expensive cars are available (e.g. Ferraris, Maseratis), but I just want a luxury sedan that will seat 5 comfortably. I only need it for one of the five days. Yes, it is an Indian wedding.

Thanks!

The ES has been Lexus’ best-selling sedan for 15 years yet the front-driver started life as something of a side-show. In 1989 the ES was a thinly veiled Camry, supposedly rushed to market because Lexus dealers couldn’t envision launching a brand with one vehicle (the LS 400) and were unwilling to wait for the SC and GS. This explanation makes sense to me and explains why the ES was the only FWD car in a brand created to compete with the Germans. Of course, this odd fit within a full-range RWD luxury brand is exactly why the ES sells. Wonder why Acura’s wares never had the sales success of the ES? It’s all about the brand baby.

The full-sized luxury market used to be a small pond before the Lexus LS appeared. Up to then all Mercedes had to worry about was the German brand known for their delightfully crude 2002. Jaguar? 1980s Jags spent so little time running they were more garage ornament than transportation. Fast forward to today and BMW is the new Mercedes and the full-sized luxury segment is getting crowded with entries from Audi, Porsche and an XJ that spends enough time running to count. Where does that leave the S-Class’ old foe? BMW tossed us the keys to their most popular 7 to find out.