#LosAngelesShow
QOTD: Can We Interest You In A Car Show?
There’s something ironic about it, and I don’t mean in the way Alanis Morissette uses the term: The media days at the major auto shows offer unmatched access to the vast majority of vehicles on sale in the United States today. The stuff that gets locked up and put behind barriers once the shows open to the public is usually open and available for your inspection.
Want to try out the back seat in a Mulsanne, or rub your dirty fingers all over the steering wheel of your favorite supercar? It’s all possible — and usually without the lines, disruption, and drama that you’d expect once the average Joes get in the door. Not even the $500-a-head charity previews will get you the unfettered touch time with your favorite high-end automobile that comes as standard equipment with a zero-buck press pass.
Yet if you are “working” a show, that means spending nine hours a day literally running between press conferences, frantically uploading photos or writing summaries, and staying in motion until you’re dead on your feet. Then it’s time to go to a series of all-you-can-drink parties where you’ll be surrounded all night by the kind of people who whine about Republicans then wave nonchalantly for a Rolls-Royce to take them to a $699 per night hotel. Wake up the next morning, rinse and repeat.
In other words, even though the media days at the major shows are a car enthusiast’s dream, the circumstances of auto-journo employment tend to interfere with that dream. Yesterday, I tried taking an antidote to that poisonous mindset, in the form of a no-expenses-paid trip to the Columbus, Ohio auto show.
Recent Comments