#LincolnNautilus

Lincoln’s sales have been in decline over the last few years, so the brand is in need of exciting new models to lift interest. Though the levels of “new” and “exciting” are debatable in the 2024 Nautilus, the model year marks the SUV’s entry to its third generation, bringing new styling and an available hybrid powertrain. 

Ford’s utility vehicle lineup may grow too crowded to sustain the midsize Edge and its Lincoln Nautilus sibling for much longer. That’s the opinion of AutoForecast Solutions’ Sam Fiorani, who claims the Blue Oval has cancelled next-generation versions of both models.

Introduced for the 2015 model year and facelifted for 2019, the two-row Edge and Nautilus (formerly, the MKX) slot between the compact Escape and three-row Explorer, but the appearance of new models in the coming years might trample these models into the dust. If so, it could spell the end of Ford’s vehicle manufacturing presence north of the border.

Ford Motor Company’s Oakville, Ontario assembly plant will soon see a reduction in manpower, according to the union representing Canadian Detroit Three autoworkers. The looming changes represent the latest blow to that country’s fragile car building presence.

For Ford, the cuts outlined by Unifor Local 7070 president Dave Thomas in a web post this week are an inevitable consequence of evolving lineups and consumer tastes. The company can’t build the Ford Flex forever.

Perusing sales data for the month of November, something popped out from the always entertaining Ford Motor Company file. While the company as a whole saw its volume fall 6.9 percent, year over year, last month, Lincoln finished November on a high note — something it hasn’t seen much of this year, Navigator sales notwithstanding.

Compared to the Ford brand’s 7.3 percent YoY drop, the Lincoln brand saw a 3 percent increase. Still down since the start of the year (a trait it shares with the Blue Oval brand), Lincoln’s November sales increase wasn’t just fueled by the hulking Navigator. A new nameplate appeared last month, tacked onto a pre-existing vehicle. Were buyers holding out for a new grille?

As we learned yesterday, the midsize Lincoln MKX will soon be no more, replaced by a vehicle that’s very similar in appearance but definitely not in name. Nautilus, the Jules Verne-inspired moniker that graces the crossover’s flanks starting next summer, is a signal that real names are back, baby. Take note, rival automakers.

Besides freeing the former MKX from the abyss of alphanumeric naming hell, the arrival of Nautilus means significant powertrain changes and a design detour — pushing Lincoln’s best-selling model ever so slightly further upscale while adding a dose of fuel savings.