#LexusUX

The study of user experience, often shortened to UX (since everything needs to fit in a neat 140-character limit), looks at how humans interact with a particular system. Often applied to computers, cell phones, and the like, UX looks at usability, ergonomics, and human feelings as they pertain to whatever system is being studied.

Lexus has a different definition for UX. The brand’s UX is this 2020 Lexus UX 250h, an “Urban Crossover.” While budget constraints have affected city infrastructure maintenance nationwide, leaving many roads a pockmarked hellscape, I’m not completely certain I buy the crossover story. So I grabbed the keyfob, prepared to thrash this pretender in the old TTAC tradition.

Lexus’ first production electric vehicle carries a name that should spur fond memories of a boxy Mercedes-Benz sedan. Yes, the 300E was a desirable German car. Even today, the E 300e is a compelling electrified midsize alternative to those other sedans on the market.

But we’re not here to talk about Mercedes-Benz, even though it’s hard not to when you name a new vehicle the 300e. In this case, it’s the Lexus UX 300e… and it’s not for you, as Corey would say.

Lexus unveiled a collaboration with Nike and designer John Elliot at New York Fashion Week, celebrating both human and automotive footwear. The finished piece, titled “Sole of the UX,” is scheduled to make additional appearances across the country later this year, touring with a matching pair of Nike AF1 shoes.

After conducting a bit of research, Elliott appears to be a fashion designer specializing in the least imaginative streetwear ever to enter mass production. His beige drawstring pants, which run about $200 USD, are probably the most creative item in his entire catalog. The brunt of his collection involves plain shirts and lots of faded denim.

While not hideous by any means, it’s devoid of any unique style. The articles of clothing Elliot specializes in are the kind of pieces you’d wear while running errands or relaxing at home. They just cost a lot more. However, as Elliot openly describes his take on fashion as intentionally “basic,” there’s little reason to get ultra salty over how so much of his fashion line resembles a high-quality burlap sack. Instead, let’s focus our collective ire on Lexus.

There’s no shortage of F Sport models populating the Lexus lineup, but those efforts amount to little more than an appearance package designed to foist some of the aura of the brand’s F performance division onto pedestrian models. There’s no additional power.

While the brand already has two F models in the form of the GS F and RC F, there’s groundwork afoot to identify the right crossover for F duty. Surely you’re not surprised.

No doubt courting Millennials who’ve grown used to bundled costs, Lexus plans to offer its new subcompact crossover — hey, something else Millennials seem to like! — for an all-in-one monthly payment. The vehicle, the insurance, and the maintenance are all covered by a no-haggle price over a two-year term.

Lexus hasn’t listed what the monthly prices might look like, but its UX crossover isn’t the first vehicle to see a subscription-style lease treatment. Volvo popularized the idea with its recent XC40 crossover, also targeted at young, urban professional types with stable incomes and an aversion to dealership salespeople.

With its new UX crossover in tow, Lexus now has a utility vehicle competing in every segment. However, it wants to make sure its getting the right customers behind the wheel. If the gargantuan GL is intended for large families with a fair amount of pocket change and an abundance of parking space, the UX is certainly aimed at childless urbanites who want something upscale but haven’t yet amassed the same level of wealth.

Lexus is aiming low for the subcompact luxury crossover’s base price, hoping to tap into the youth market. That’s important because the average owner for a Lexus-badged vehicle is around 60-years old. However, a cheap and youth-oriented vehicle for Lexus doesn’t mean the same thing as it does for Toyota and the MSRP is going to reflect that — despite UX’s downmarket push.

The only thing missing is a cabriolet. With the unveiling of its new UX subcompact (“urban compact crossover” in Lexus parlance), Toyota’s premium division now spans the utility segment gamut, with models ranging from ultra-small unibodies to full-size, body-on-frame luxo-barges.

Lexus’ European arm pulled the wraps off the UX on Tuesday, ahead of the global model’s world premiere in Geneva next week. In the model’s sights are a trio of pint-sized Germans and a singular Japanese foe, all competing for a slice of a segment with unclear growth prospects.

Lexus is teasing the new UX crossover prior to its big March 6th premiere at the Geneva Motor Show, and something immediately stands out: itty-bitty tail fins. To be fair, we don’t know how much molding is actually happening in the singular photo provided by the automaker. The fins do seemed toned down compared to the earlier UX Concept vehicle — but they also look further separated from the rest of the bodywork.

Compared to a 1959 Cadillac Eldorado, the Lexus’ fins could be best described as vestigial. However, they do appear to be legitimate — extending upward from the vehicle’s rear haunches in a distinctive manner.

If American dealers get their way, Lexus’ planned subcompact crossover — first shown in concept form last year — won’t be the strictly Europe-focused proposition the brand’s parent company intended.

The UX concept, introduced at the 2016 Paris Auto Show, shares its architecture with the Toyota C-HR and is already scheduled for production. We’ll see the model debut in Geneva next March. Lexus Europe is positioning the model as a new entry point for the brand’s utility lineup, designed to appeal to urbanites used to navigating tight spaces.

But European city-dwellers aren’t the only ones who took notice of the UX concept. Dealers in the U.S. are clamoring for a chance to bulk up their growing lineup with something small. It’s something Lexus is now considering.

Lexus has leaked a photograph of its UX Concept vehicle ahead of a planned September 29 unveiling at the Paris Motor Show.

The concept displays a new design direction for the luxury automaker — and an edgy one at that — but is there a chance that the concept heralds a wholly new model?