#Lancia

A former rallying icon has confirmed its intention to return to the sport of rallying after a three-decade absence. Lancia — creator of the Stratos, Delta Integrale, and 037 — has said it’s actively trying to re-enter motorsport. But the Italian automaker also has to make the finances work before it’s willing to move forward with the program.

Stellantis has been discussing the prospect of reviving the Lancia brand for months, hinting that the returning Delta would even be part of the deal. While technically still active, the historic Italian company has devolved into a swath of rebadged Chrysler products and now produces the Ypsilon (based on the Fiat 500) as its singular offering in Europe.

However, some die-hard fans of the nameplate took umbrage with the matter after it was revealed that the Delta would be an all-electric vehicle in October of 2021. As time went on, the manufacturer vowed that the model would be a worthy successor to performance models like the HF Integrale. But continued insisting upon electrification being an essential component of Lancia’s revival and has formally introduced its overarching plan for the marque.

Win on Sunday, Sell on Monday. That’s been something of a mantra for car companies over the last hundred-odd years, and success in motorsports is considered a worthy enough goal for major automakers the world over to invest tens of millions – heck, hundreds of millions of dollars – to compete, if not to win. But, is it real? Does “win on Sunday, sell on Monday” hold water?

I think the answer is obvious – because, if winning races actually sold cars, Lancia would be the best-selling car brand on Earth.

According to a tweet this morning, Stellantis CEO Carlos Tavares is giving the company’s top brass at each brand a decade to justify their existence. Suddenly, it’s easy to picture some nervous auto executives dotted around the globe.

Rare Rides occasionally features vehicles that have somehow slipped through the 25-year importation net and exist in this country as illegal immigrants. First up was a little Citroën Picasso hatchback from Arizona, and more recently we featured a bright orange Fiat Barchetta from Florida.

Today we venture into illegality once more, with the luxurious and beautiful Lancia Thesis from 2003.

Rare Rides recently featured this car’s successor — the lovely Zagato-built Flaminia coupe from 1965. Today we’ll jump a decade prior and take a look at Lancia’s flagship offering from the Fifties.

By my count, Rare Rides has featured exactly four Lancias in the past. Ranging in scope from two-doors to four-doors, they all contained Italian passion and were designed with a ruler. Today’s coupe bucks the trend: It’s an elegant and curvaceous Flaminia, and more specifically, a very desirable Super Sport Zagato.

An article posted yesterday on these renowned pages really got me thinking about how certain brands seem to not have much of a future in the automotive landscape of 2020 — and beyond. If you didn’t click the link there, you may be wondering which brand I’m presently speaking of. It is of course Alfa Romeo.

Let’s do some Italian-style pondering.

We began our story of the Lancia Delta with its conception and birth. Taking its place as the small family hatchback in Lancia’s lineup, it was quickly worked into something much faster and more aggressive. Let’s find out just how far Lancia went with its creative editing.

Today’s Lancia is one of the company’s final unique product offerings. In the finest tradition of creating a sleeper, the good people at Lancia took their practical Delta hatchback to new planes of existence. Presenting the 1990 Lancia Delta HF Integrale.

Which SUV looked like a 1995 Range Rover at its debut in 1984, but was less reliable and more expensive?

Why, it’s a Laforza of course.

Open the wood paneled glove box lid to find familiar fine-grain Italian leather driving gloves. Fingers twist a small, delicate key to ignite 4.7 liters of displacement sitting under the long, gleaming hood. Eyes are met with a proud golden trident, embedded in navy inside the three-spoke wheel.

Select “drive” with the polished wooden gearshift; it’s time for a grand tour.

Our last Rare Ride was a little blue Lancia Scorpion. Suffering from an identity crisis and a recently regulated America, the Scorpion was inherently compromised from the showroom floor. The Scorpion’s tale was a bit depressing, so today we take a look at a different sort of Italian coupe. This one’s a Spanish market import, from a time before the sort of regulation that ruined the Scorpion.

It’s the Maserati Mexico.

A pleasantly desinged Pininfarina body carves its way up the Amalfi coast in Italy. The sun shines down through the targa roof, highlighting your gold-rimmed aviators. Dropping a gear, you put all 120 mid-engine horsepower to use. The back of your car says MONTECARLO, and you’re winning.

But things in reality are a bit different, because this is America and we have regulations. I give you the Scorpion, by Lancia.

What exactly do you get when you combine tidy Japanese proportions and the American sedan-cum-pickup idea of the Chevrolet El Camino? Well it’s not the Subaru Baja or the Honda Ridgeline. It’s the Suzuki Mighty Boy.

Think you can handle all this rarity? Read on.