Rare Rides: The 1975 Aston Martin Lagonda Series I, One of Seven

The Rare Rides series has covered every generation of Aston Martin’s Lagonda four-door except one. In the Sixties, the Lagonda Rapide helped to define the super sedan class: A grand tourer that could sweep four passengers and their luggage across Continental Europe with ease.

Then there was the late Seventies Lagonda, which had a long production run through 1990. Advanced electronically, that Lagonda was too ambitious and generally earned its reputation as a good-looking, expensive disaster. Finally, there was the Lagonda Taraf, a large sedan designed specifically and cynically for the UAE market. It was built to extract maximum dollars from oil barons and the like. Great success!

But between Lagonda Rapide and Lagonda was a missing link. It was called the Lagonda Series I and is the rarest Aston Martin Lagonda ever made. And one is for sale.

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Rare Rides: The Superbly Rare 1963 Aston Martin Lagonda Rapide

Rare Rides has featured a couple of fine Lagonda sedans previously. First was the 1980s rectangle designed by William Towns, which miraculously remained in production from 1976 to 1990. Next was the Lagonda Taraf, a super sedan intended only for the oil-flush UAE market.

Today we bring you the genesis of the Aston Martin Lagonda sedan line, the Rapide.

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Rare Rides: Aston Martin's Incredibly Rare 2017 Lagonda Taraf

Sometimes, motorcars of high specification end up off-limits to some markets due to issues relatively outside the manufacturer’s control: funding, distribution, or perhaps regulation. Aston Marton took a different approach with the Lagonda Taraf, and intentionally limited their super sedan to just one market.

Maybe that was for the best.

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Rare Rides: The 1990 Aston Martin Virage - End of Aston Independence

The Rare Rides series featured a vintage Aston Martin once before, when we took a look at the luxurious Lagonda sedan from 1984. Today we move forward in history a few years to see a luxurious, large coupe that’s more along the lines of what you’d expect from the Aston Martin brand.

It’s a Virage, from 1990.

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Lagonda Vs Rolls-Royce Battle Continues, Now With Fewer Petty Insults

Egg spoons fell to the tabletop and kippers went uneaten as noblemen across the land gazed in slack-jawed silence at the new Cullinan [s]SUV[/s] high-bodied car unveiled by Rolls-Royce this morning.

It’s a vehicle so excessive in its dimensions and interior trappings, even long-deceased kings might find it gauche. Or, perhaps, just the right thing with which to ferry their corpulence from one sherry-stained dinner function to another. Polarizing, to say the least. One internet wag remarked that the Cullinan resembled a hearse with a backseat.

Regardless of how you feel about it, no one’s going to deny that Rolls-Royce now stands regally atop the luxury SUV hill, gazing down upon its lesser rivals with contempt. Clearly, the thought of the century-old British automaker pulling this off must have ground Lagonda’s gears, as the recently revived British luxury marque sought to get out in front of the introduction with an announcement of its own.

It seems the rivalry didn’t end after a testy spat earlier this year.

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One Does Not Simply Tell Rolls-Royce How to Sell a Car

Aston Martin is pretty damn pleased with itself, having just debuted a futuristic and luxurious electric car concept in Geneva — one it says will attract the next generation of ultra-well-heeled motorcar buyers.

The Lagonda Vision Concept previews a real-world car scheduled for production in 2021, with another to follow by 2023. Bearing a re-launched brand name long associated with the Aston marque, this Lagonda coddles its passengers in a Blade Runner-esque shell that’s outfitted like one of those sexy, Roger Moore-era James Bond escape pods. There’s cashmere and silk. Savile Row tailors were brought in to handle the upholstery. Quite simply, it’s the future of motoring, Aston Martin claims, so you’d better get used to it.

Filled with unbridled enthusiasm over his new creation, Aston design chief Marek Reichman got a little personal during an interview with Britain’s Autocar. Let’s just say his target, now aghast, is having none of this nonsense.

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Rare Rides: The 1984 Aston Martin Lagonda, a Paragon of Reliability

We’ve got a special treat for you today — this glorious Aston Martin Lagonda from that future dystopia now long past, 1984. And futuristic it was, when you consider this car was sprawled across luxuriously carpeted showrooms beginning in 1976.

So let’s go back in time. Is your leisure suit ready?

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Never Mind The DB7, Here's The Railton

Psst! Hey, you! Yes, you! The guy with the gold Bentley-By-Breitling-Celebrating-Bentley-Brand-Breitlings diamond-studded watch! With your arm around two Estonian working girls! I know you’re about to step into a fresh new Aston Vanquish, but perhaps Sir would be interested in something authentically English and genuinely bespoke? An individual creation from a man whose contribution to the automotive design scene is beyond question, a man who designed the car to which your current matte-finished whip is about to pay homage? Surely you’re interested, right? And here’s the good news: it’s far too expensive!

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EXCLUSIVE: TTAC Reveals Secret Forthcoming Aston-Martin Lagonda
New Aston Martins don’t come around every day. When they do, the entire automotive world holds its breath and watches as a new legend is born. Such a m…
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