Hyundai Launching Subscription Service for EVs

Hyundai will begin offering monthly subscriptions to its electric vehicles via the new Evolve+ program. Automakers have dabbled with subscription schemes fairly often over the last few years and we’ve usually come out complaining about how they’re a poor value, often representing the most expensive way to get into an automobile. However, there’s always a chance something like this could fit into your lifestyle, so let’s see what Hyundai is offering.

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Hyundai Reportedly Using SK Batteries for Ioniq 5

We recently published an article about Hyundai’s upcoming Ioniq 5 EV and closed by suggesting it might be desirable that North America wouldn’t be the first to get them. If you read our post about the automaker’s current situation with supplier LG Chem, you may have already been able to guess why we feel this way. The manufacturer is looking down the barrel of an expensive recall relating to battery fires and EVs have a propensity to experience botched product launches. Considering the newness of the technology, some of that is to be expected. But that may not be the whole story.

News has begun circulating that Hyundai and Kia would begin sourcing more products from China’s Contemporary Amperex Technology (CATL) and Korea’s SK Innovation. We’ve likewise seen reports coming out of Korea stating that the automaker had decided to install SK batteries in the Ioniq 5, presumably because the units it has already sold to Hyundai haven’t been implicated in any fire-related recalls.

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Hyundai Recalling LG Batteries, Who's to Blame?

Hyundai will be recalling 82,000 electric vehicles sold around the world due to a presumed fire risk and its getting a little ugly, though that’s nothing new for the industry. Reports of the brand’s Kona Electric going up in flames (often while charging) started springing up in 2019, causing the manufacturer to call them back for a software update that was supposed to remedy the issue. But South Korean officials decided more needed to be done after one of the fixed vehicles caught fire in January. An investigation was launched and now Hyundai is on the hook for a 1 trillion won ($900 million USD) recall — including the nearly 40 billion won was spent on the initial software solution.

But how much of the blame does Hyundai really deserve when other manufacturers are having similar issues with their electric cars? Couldn’t the supplier be somewhat responsible? Absolutely not, explains battery supplier LG Chem.

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Hyundai Recalling South Korean Kona EVs Over Fire Risk

Hyundai Motor Co. plans to issue a voluntary recall on Korean-market Kona Electrics as it addresses potential manufacturing defects it’s worried might result in short-circuiting battery cells. Roughly a dozen incidents of fire have been linked to the model, including isolated events in Australia and Canada, and the automaker is particularly keen to address them. Asia has come down hard on battery fires, following a string of high profile examples where battery electric vehicles burnt themselves to the ground.

South Korea’s Ministry of Land, Infrastructure and Transport has already issued a release confirming Hyundai’s plan to recall 25,564 Kona EVs manufactured between September 2017 and March 2020. Those units will be inspected for defects before being issued obligatory software updates and a battery replacement, according to the government agency.

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Ace of Base: 2019 Hyundai Kona Electric SEL

Earlier this week, Mazda hauled the covers off its MX-30, an EV with more than a hint of RX-8 and MX-5. The company’s decision to imbue the trucklet with clamshell doors and a jacked-up posture cements two things in your author’s foggy mind: first, EVs are here for good; second, most of them will be shaped like pseudo-offroaders.

Which got me thinking about the Hyundai Kona. Available in many trims (including a base model we’ve profiled here before), it is also offered in EV form, bearing less grille than the original Infiniti Q. With three trim levels in the order books for this Korean electron eater, is the cheapest one a customer’s best bet?

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  • Jeff I do think this is a good thing. Teaching salespeople how to interact with the customer and teaching them some of the features and technical stuff of the vehicles is important.
  • MKizzy If Tesla stops maintaining and expanding the Superchargers at current levels, imagine the chaos as more EV owners with high expectations visit crowded and no longer reliable Superchargers.It feels like at this point, Musk is nearly bored enough with Tesla and EVs in general to literally take his ball and going home.
  • Incog99 I bought a brand new 4 on the floor 240SX coupe in 1989 in pearl green. I drove it almost 200k miles, put in a killer sound system and never wish I sold it. I graduated to an Infiniti Q45 next and that tank was amazing.
  • CanadaCraig As an aside... you are so incredibly vulnerable as you're sitting there WAITING for you EV to charge. It freaks me out.
  • Wjtinfwb My local Ford dealer would be better served if the entire facility was AI. At least AI won't be openly hostile and confrontational to your basic requests when making or servicing you 50k plus investment and maybe would return a phone call or two.