#KiichiroToyoda

Toyota Motor Corp. has announced the passing of Tatsuro Toyoda, the automaker’s seventh president and second son of the company’s founder. Instrumental in establishing the firm’s joint-venture with U.S. rival General Motors in 1984, referred to as the New United Motor Manufacturing Inc. (NUMMI), Tatsuro was known for his drive toward global expansion and international collaboration efforts.

Continuing on the path set out by his elder brother Shoichiro by taking the corporate helm in 1992, Tatsuro stepped down from the position in 1995 after being hospitalized for reported hypertension. However he continued on as an adviser for the automaker; a title he held until his death on December 30th. Toyota attributed Mr. Toyoda’s passing to pneumonia over the weekend.