Horses and Bling: The Ram 1500 Kentucky Derby Edition

Once upon a time, special edition vehicles were about added performance or cramming in so much luxury you could probably attach a noble title to your name without anyone batting an eye. “Well, he does drive a Cadillac Seville Gucci Edition. I can probably call him Duke from now on if that’s really what he wants,” they would say outside the strip club you owned.

Of course, there were also gimmicky, just-for-fun special editions like the jean-seated AMC Gremlin by Levi and multi-colored Volkswagen Golf Harlequin. But things have changed. For the most part, those limited trims feel kind of like the McRib or that weird flavor of Doritos you come across once in a blue moon. You’d be hard pressed to identify them as unique upon flavor alone, but there is something about their limited nature and novelty that makes them irresistible to some.

This is especially true of modern day trucks. You can get all the hardware you want by optioning a pickup carefully, but you can’t get the special edition title that kicks it up a notch and helps it stand out in the parking lot. That’s why there are so many limited-run trucks. If you want one that proclaims your love of horses, Ram now has you covered.

Read more
  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.