#JL

I want first to apologize to the Jeep owners of northern Columbus, and by extension all brethren of the seven-slot grille everywhere. In my week driving this 2018 Jeep Wrangler Unlimited, I neglected to properly wave in most cases.

It’s a Jeep thing, and apparently I don’t understand.

I suppose it’s an ethical thing — can I be a properly unbiased journalist if I gonzo myself into the Jeep subculture? Moreover, is this, a Jeep Wrangler with a hybrid system, a proper Jeep?

Late last year, I selected Jeep’s JL Wrangler as an Ace of Base once pricing for the snazzy new off-road rig was freshly announced.

That was 43 days ago, at which point I theorized that Wrangler shoppers would likely need to be weary of dealer bait-and-switch tactics, as both the new JL and the old JK are 2018 models. Specifically, I said:

Readers can be assured, then, of hearing hyper-caffeinated sales staff blaring in radio ads about ZOMG GREAT DEALZ ON 2018 WRANGLERS – only for frustrated shoppers to discover they are actually talking about the lame-duck Jeep and not the shiny new off-roader.

Well, that didn’t take long.

With every leaked detail of Jeep’s next-generation Wrangler, hardcore enthusiasts become a little more ravenous for information. But there has been one pressing question circling every shorts-tightening tidbit: when will it arrive?

The short answer is soon. The JL Wrangler may even launch as early as October, if a new report is to be believed. That would place it almost a full month ahead of its reveal at the Los Angeles Auto Show — which Jeep CEO Mike Manley previously confirmed as the official debut.

However, there is a longer and more storied explanation of every major component addition as the 2018 model gradually takes shape. Entry-level variants appear to host a 3.6-liter engine with stop-start and a manual transmission. But production of the first round of quad-door hardtops will eventually open up to two-doors (and different engines) as previous-gen JK assembly ends sooner than expected.