#ImportedFromDetroit

Today, “Italian automaker Fiat rolled out an introspective 90-second video for its new Panda compact car on the internet,” says Reuters. The wire claims that the ad is “aimed at tapping into the austerity zeitgeist.”

The commercial is inspired by last year`s “Imported from Detroit” ad that struck a chord with American buyers who want the good times to be rolling again. Now, Fiat wants to do a repeat in Italy.

Chrysler is coming down hard on some of their Jeep dealers. The Monroe Dodge Superstore in Monroe, MI, just down the road from Toledo, wanted to celebrate the 70th anniversary of the Jeep. The first Willys-Overland Jeep was built 1941 at their plant in Toledo. The good folks at the Monroe Dodge Superstore thought hard about a good catchphrase. Then, the lightbulb went off. Presto, 600 T-shirts were printed, emblazoned with “Imported from Toledo.” They immediately heard from Chrysler. Not in a good way.