Quote Of The Day: Imported From Europe, Re-Imported From Detroit Edition
Published: March 31st, 2011
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A news brief from the Agenzia Giornalistica Italia notes
AGI) Turin – FIAT CEO Sergio Marchionne has said that it is not true that FIAT is Americanizing its models, on the contrary, more than 50% of Chrysler parts “start off from a European basis”. Speaking at a press conference, Marchionne also emphasized that the “internationalization process has began, and is making progress and our engineering is too.” The CEO also said that, “it is totally absurd to say that an American car is not a Fiat product.”
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With kisses from Libya.
That's pretty much the greatest YouTube video ever.
Can't say that point of view disheartens me to tell the truth. I'm fascinated by the idea of a competitive lineup of small-ish cars entering the US from a new engineering source. The fix it again tony days were from before my time and anything that helps chip away at the sales lead of the usual suspects is a good thing in my book. Here's hoping they run riot through Chevy, Toyota, Honda and Ford sales and leave the niche players unharmed, although I have little reason to believe that this is how it'll go down. I really do believe that the utter dominance of most segments by a few big players does more to fuel the "good enough to sell" mentality than the quality (or lack of) of any one brand's managerial staff.