Audi Reveals Ken Block's S1 E-tron Quattro 'Hoonitron'

Ken Block is a man of many talents, many of which have nothing to do with driving. But he’s still best known for showboating from behind the wheel in the highly entertaining and well-produced Gymkhana video series. Here, Kenneth and the Hoonigan team choose a visually engaging locale and creatively rips up the pavement in some of the coolest custom-built rally cars ever to grace the screen.

Due to Block’s partnership with Ford, the majority of those cars wore the Blue Oval. But he’s since entered into a new professional marriage with Audi where he’s supposed to help push the brand’s all-electric agenda. The unification has apparently yielded its first mechanical offspring, with the insane-looking Audi S1 e-tron Quattro Hoonitron having debuted on Wednesday. Predictably electric, the vehicle is heavily inspired by the Group B legend that shares the parts of the name that don’t utilize the word tron.

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What's Wrong With This Picture: Burning Down The Block Edition

On this one you’ll probably have to click the photo so you can appreciate this anonymous commenter’s response in all its smoking glory…

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  • Redapple2 jeffbut they dont want to ... their pick up is 4th behind ford/ram, Toyota. GM has the Best engineers in the world. More truck profit than the other 3. Silverado + Sierra+ Tahoe + Yukon sales = 2x ford total @ $15,000 profit per. Tons o $ to invest in the BEST truck. No. They make crap. Garbage. Evil gm Vampire
  • Rishabh Ive actually seen the one unit you mentioned, driving around in gurugram once. And thats why i got curious to know more about how many they sold. Seems like i saw the only one!
  • Amy I owned this exact car from 16 until 19 (1990 to 1993) I miss this car immensely and am on the search to own it again, although it looks like my search may be in vane. It was affectionatly dubbed, " The Dragon Wagon," and hauled many a teenager around the city of Charlotte, NC. For me, it was dependable and trustworthy. I was able to do much of the maintenance myself until I was struck by lightning and a month later the battery exploded. My parents did have the entire electrical system redone and he was back to new. I hope to find one in the near future and make it my every day driver. I'm a dreamer.
  • Jeff Overall I prefer the 59 GM cars to the 58s because of less chrome but I have a new appreciation of the 58 Cadillac Eldorados after reading this series. I use to not like the 58 Eldorados but I now don't mind them. Overall I prefer the 55-57s GMs over most of the 58-60s GMs. For the most part I like the 61 GMs. Chryslers I like the 57 and 58s. Fords I liked the 55 thru 57s but the 58s and 59s not as much with the exception of Mercury which I for the most part like all those. As the 60s progressed the tail fins started to go away and the amount of chrome was reduced. More understated.
  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.