#HondaBeat

Despite the scores of new cars available to North American drivers, not every niche is filled. Entire segments of the new car market have all but been abandoned in the almighty search for profitability — or in the case of some OEMs, mere solvency.

Whither the personal luxury coupe? How about the almighty two-door, full size SUV? Buyers would certainly snap up tens of these every year.

Earlier this week, we celebrated the new year by looking at a couple cars that are eligible for private import under the NHTSA’s “25 Year Rule” and I figured there were many more possibilities out there warranting a mention. Some of these have become eligible over the last couple years, where some won’t be ready for a year or so.

I’m sure I’ll miss some, either via simple forgetfulness or willful ignorance. (I doubt there are many people chopping at the bit to import a Zastava Florida.)

Honda’s newest sports car, the S660, channels the diminutive, kei-class Beat more than the venerated S2000. I still love it.

Japan’s Mag-X got their first look at the new Honda S660, successor to the Beat sports car, at an event in Hokkaido. Also spied in the background, a camo’d Civic Type-R.

Seen as a successor to the early ’90s Honda Beat kei car, the new S660 roadster, which will go into production in 2014, was introduced at the Tokyo Motor Show. The midengined car, as the nomenclature indicates, is powered by a 660cc three cylinder turbocharged engine driving through a seven speed paddle shifted transmission. While kei cars are meant specifically for the Japanese domestic market, there is a possibility that it might be sold, with modifications in other countries. Honda senior designer Ryo Sugiura, when asked about selling the little roadster outside of Japan, said, “I cannot tell you if it will or will not. It’s a secret. The car would certainly need some re-engineering.”