#HighCountry

Overall auto sales are falling in the United States, but utility vehicle sales are not. This explains, in part, why average transaction prices are routinely rising to record levels — June 2017 ATPs were up 1.5 percent year-over-year, for example.

And what better way to take advantage of the American consumer’s willingness to pay more for a new family vehicle than with a new top-spec trim level. For the second-generation 2018 Chevrolet Traverse, that variant is called the High Country.

The High in High Country could represent one of two things. Either you need to be high to pay $52,995 for a Chevrolet Traverse or — and it could be the latter — the elevation of this Country is so High you’re about to suffer altitude sickness.

Perhaps there’s a third option. It could be an outstanding value.