Ah, fall. The leaves have changed and are dropping to the ground below. Football is in full swing. Your kids get free candy just by walking around the neighborhood (and you can eat it after they go to bed). And another new model year of vehicles is taking over parking lot space at the local car stores.
But it’s a bit chilly. The leaves are slippery when wet. Baseball season has almost ended. And you’re suffering from a bellyache because ten bags of Skittles was just one too many. All is not well, particularly for the new vehicle nameplates that head off into the Hallowe’en darkness to meet the automotive Grim Reaper. (Or is that just Lee Iacocca?)
These are all the vehicles we’re losing after the 2016 model year.
Photo courtesy of: Rustingmustangs.com
It was all their fault, you know. Regular oil changes and the occasional tune-up would have prevented all this, but that hadn’t happened. The end result was a lifetime plagued with trouble. Little things mostly, but eventually they added up. One thing always led to another and now the car sat at the side of the house, grass growing tall beneath its body while the air leaked slowly from its tires. Forgotten.
Seasons came and went. In the autumn, leaves collected on the old car’s once fine paint. Winter a brought thick coat of ice and dirty snow; the spring, pollen and bugs. In summer, it was dust, hornets and a mouse nest in the air cleaner. One year bled into the next. The result was not really death, but the purgatory of slow degradation. The waiting was interminable, endless. As the old car sagged lifelessly on its suspension, the good times forgotten, the soul that imbues all mechanical things slowly died and in its place something darker began to grow.
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- Jwee I think it is short sighted and detrimental to the brand. The company should be generous to its locked-in user base, treating them as a resource, not a revenue stream.This is what builds any good relationship, generosity to the other partner. Apple does with their products. My iPhone is 5 years old, but I keep getting the latest and greatest updates for free, which makes me feel valued as a customer and adds actual value. When it is time for a new phone, Apple past treatment towards me certainly plays into my decisions (as did BMW's - so long subscription extracting pigs, its been a great 20 years). Imagine how much good will and love (and good press) Polestar would get from their user base if they gave them all a "68 fresh horses" update overnight, for free. Brand loyalty would soar (provided their car is capable).
- ToolGuy If I had some space I would offer $800 and let the vehicle sit at my place as is. Then when anyone ever asked me, "Have you ever considered owning a VW?" I would say "Yes."
- ToolGuy In the example in the linked article an automated parking spot costs roughly 3% of the purchase price of the property. If I were buying such a property, I would likely purchase two parking spots to go with it, and I'm being completely serious.(Speaking of ownership vs. subscription, the $150 monthly maintenance fee would torque me off a lot more than the initial acquisition cost.)
- ToolGuy "which will be returned as refunds to citizens of the state" - kind of like the Alaska Permanent Fund? Make the amount high enough and I will gladly move to California to take advantage (my family came close to moving there when I was a teen, and oodles of people have moved from CA to my state, so I'm happy to return the favor).Note to California: You probably do not want me as a citizen.
- ToolGuy Nice torque figure.