#HPV

While fuel-cell technology is progressing in places like California and Japan, the rest of the world shrugged it off after the initial hype subsided. Since then, practically every automaker in existence has invested in battery technology and electrification. However, according to a recent survey, most auto executives secretly do not believe batteries will be the real breakthrough in electric mobility. Dealers feel the same way, but they’ve been less cagey on the matter.

Uh, what? Then why is everyone and their mother talking up plug-in cars and sweeping the fuel cell under the carpet?

Well, in addition to hydrogen having an abysmal fueling infrastructure almost everywhere, governments simply aren’t pushing it like battery power. Incentivizing plug-in cars has gone a long way to bolster the segment’s popularity and, with China mandating that a growing portion of all auto sales be battery-related, companies have to lean into what they already have. That said, many executives still seem to feel that hydrogen-powered cars have more to give the industry.

Let’s not get ahead of ourselves. Its time to talk about why auto dealers are so unhappy about the electric revolution.

Hydrogen is the most abundant element in our universe and hydrogen-powered vehicles produce only a single emission: water. It’s no wonder a handful automakers have touted it as the next-step in “sustainable” transportation, because it looks great upon a cursory examination. But it hasn’t held up under increased scrutiny and numerous manufacturers have been highly critical of fuel cell cars.

Earlier this year, Jaguar Land Rover’s technical design director called hydrogen-powered vehicles a disaster in practical efficiency. Tesla Motors’ Elon Musk went even further, calling the technology “incredibly dumb.” More recently, VW Group also hinted that it thought there wasn’t going to be much of a future for fuel cells. Matthias Mueller’s address at the Frankfurt Auto Show was heavy on electrification and light on hydrogen, with Audi spearheading the technology.

Although, if president of Audi of America Scott Keogh is to be believed, it looks to be a rather dull spear they are using.