Auto Executives Secretly Believe Battery-electric Cars Aren't the Future

While fuel-cell technology is progressing in places like California and Japan, the rest of the world shrugged it off after the initial hype subsided. Since then, practically every automaker in existence has invested in battery technology and electrification. However, according to a recent survey, most auto executives secretly do not believe batteries will be the real breakthrough in electric mobility. Dealers feel the same way, but they’ve been less cagey on the matter.

Uh, what? Then why is everyone and their mother talking up plug-in cars and sweeping the fuel cell under the carpet?

Well, in addition to hydrogen having an abysmal fueling infrastructure almost everywhere, governments simply aren’t pushing it like battery power. Incentivizing plug-in cars has gone a long way to bolster the segment’s popularity and, with China mandating that a growing portion of all auto sales be battery-related, companies have to lean into what they already have. That said, many executives still seem to feel that hydrogen-powered cars have more to give the industry.

Let’s not get ahead of ourselves. Its time to talk about why auto dealers are so unhappy about the electric revolution.

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Further Proof That Hydrogen Cars Are Stupid

Hydrogen is the most abundant element in our universe and hydrogen-powered vehicles produce only a single emission: water. It’s no wonder a handful automakers have touted it as the next-step in “sustainable” transportation, because it looks great upon a cursory examination. But it hasn’t held up under increased scrutiny and numerous manufacturers have been highly critical of fuel cell cars.

Earlier this year, Jaguar Land Rover’s technical design director called hydrogen-powered vehicles a disaster in practical efficiency. Tesla Motors’ Elon Musk went even further, calling the technology “incredibly dumb.” More recently, VW Group also hinted that it thought there wasn’t going to be much of a future for fuel cells. Matthias Mueller’s address at the Frankfurt Auto Show was heavy on electrification and light on hydrogen, with Audi spearheading the technology.

Although, if president of Audi of America Scott Keogh is to be believed, it looks to be a rather dull spear they are using.

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  • Conundrum Was unlucky enough to have a ride in the back of one of these things shortly after they first appeared, a project of Mercedes' ownership of Chrysler and that silly German professor with the gigantico walrus mustache who ran the place.Brother rented one of these early Magnums. The ride in the back was of constant wallowing up and down, like a 2015 BMW 3 Series, where my senses were similarly assaulted by lack of attenion to rear ride comfort, Up front was OK in both, back seat ride bloody awful. Must be a Germanic trait.The Magnum had an additional sensory deficit. Interior smelled of the peculiar rubber/plastic dash. Smelled like Chinese winter boots for kids, or Chinese tires of yore. Pass.
  • Anonymous My dad drove an 84 LTD. He always bragged about how special it was. Interesting to see that again.
  • Conundrum Here's how much Ford had to do design-wise with that engine in the article's lead picture.Zero. It was a Cosworth when Cosworth was still original Cosworth, over 30 years ago. The engine shown is a development of the original DFV. Ford paid to have its name on the cam covers for decades.I wonder who Ford will get to design this proposed new F1 engine for 2026. Because sure as hell, they don't have the in-house talent to do it themselves.
  • Sayahh Story idea or car design competition: design a compact sedan, a midsize sedan, coupe and/or wagon specifically for people 6'4" through 7'2". Not an SUV nor a crossover nor a raised chassis like the US Toyota Crown or Subaru Outback.
  • Sayahh I only check map app only when absolutely necessary and only at a red light. An observation: lots of ppl leave 2 car lengths (or more) between themselves and the car ahead of theirs so that they can text or check the internet (because they are afraid they might roll forward and hit the car in front of them?) This drives me crazy because many ppl do it and 3 cars will take up almost 7 car lengths and ppl cannot get into the left turn lane when it's bordered by a cement "curb." Worse is when they aren't even using their phone and have both hands on the stewring wheel and waiting for the green light. Half a car length is enough, people. Even one car length is too much, but 3 or 4 car lengths? At 40 MPH, maybe, not at 0 MPH please.