#GiorgettoGiugiaro

The 21st century has been particularly kind to the Hyundai Motor Company, though this was hardly a matter of chance. Originally known in the West for providing bargain automobiles that were surprisingly competent, it wasn’t long before the South Korean brand was giving Japanese mainstays stiff competition. By the early 2000s, Hyundai was working hard to differentiate itself from the recently acquired Kia and opted to make its products more luxurious and saw massive gains in the U.S. market that have more-or-less continued until today.

Would you consider a special-edition version of the Daewoo Nubira’s successor to be worthy of inclusion in this series, even as I walk by 99 out of 100 junked BMW E30s? Hey, if I’m willing to photograph every Mitsubishi Lancer OZ Rally and Geo Storm GSi that I find in the junkyard, then of course a genuine, numbers-matching Suzuki Reno SWT makes the cut!

In our last Rare Ride entry we covered the difficult conception and birth of the BMW M1 at the hands of a financially faltering Lamborghini. In Part II, we talk about the second issue BMW faced, which would ultimately alter (and shorten) the M1’s life.

Sometimes designers become super stars in the car biz: just ask that dude who made the Ford GT, or the other dude responsible for the Chrysler 300. I am sure both made other vehicles which they truly hated. Perhaps the 300’s designer shares some amount of blame for the last Chrysler Sebring? I am sure that Ital Design’s Giorgetto Giugiaro has the same problem, but Hyundai wrote him a check and he made it happen. Quite honestly, the original Hyundai Excel here in the USA wasn’t a bad car at all. Bad looking, that is.

And honestly, after walking around this example at a historically savvy Hyundai dealer (next to a Lamborghini Dealership that bored me after 20 minutes) I suggest to you, dear reader, that the Excel sold so unbelievably well on both price and design. Because this machine could look much, much worse.