The Kids Aren't Alright

For roughly the last decade, we’ve heard the motoring media bemoan Millennials as the generation that snubbed driving. Their inability to find and hold jobs that paid as well as their parents’ did at the same stages of life, combined with elevated costs of living and crippling student debt load, negatively impacted their purchasing power. Still, this generation might be just the tip of an iceberg the industry’s about to careen into.

As it turns out, Generation Z might even be less interested in cars. In addition to facing similar financial constraints as their older peers, most of them aren’t even bothering to get a driver’s license.

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Another Sedan 'Savior'? The Optimism Pouring From Nissan's U.S. Chairman Is Bittersweet

In the lead-up to the current-generation Toyota Camry’s launch in late summer, 2017, company brass predicted this model would change things. This Camry, in addition to the new-for-2018 Honda Accord and redesigned 2019 Nissan Altima, would arrest the segment’s downward plunge, said Jack Hollis, Toyota’s U.S. VP of marketing. He predicted a sales increase in 2018.

Well, while the Camry is more than likely drawing more buyers from a shrinking pool, the segment has not grown in 2018. The sales surge that followed the 2018 Camry’s release didn’t last, with the model posting declining year-to-date sales starting in July.

It seems there’s a severe lack of optimism in the segment, and with good reason. But Nissan North America chairman Denis Le Vot isn’t having any of it. The decline stops riiiiight now, he predicts.

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Generational Study: How Will Your Five-year-old Finance an Automobile?

People love generational studies. The notion that being born a few years away from another person creates a disparate, irreconcilable identity is an appealing one and is, to some extent, backed by plausible evidence. After all, growing up in 1975 was different than growing up in 2005. However, when exactly those subtle differences surface to an extent where they can be measured is debatable.

That’s why I was so intrigued by a recent study indicating that Generation Z will be “nothing like their Millennial predecessors” when it comes to financing automobiles and purchasing automotive insurance. Members of Generation Z currently run between the ages of five and 21. So, how exactly will your five-year-old go about procuring coverage or a loan for their first automobile?

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Study: Overall Trust of Autonomous Vehicles Declines, and No One Cares What Generation X Thinks

Poor Generation X. Isolated, ignored and cynical, they brought us great music in the early-to-mid 1990s, but their opinion on self-driving cars and autonomous safety features just isn’t important.

At least, that’s the feeling you get while reading the results of J.D. Power’s U.S. Tech Choice Study. The company polled 8,500 Americans who bought a vehicle during the past five years, asking them how they felt about the emerging technology.

Naturally, large generation gaps appeared, not the least of which was the elimination of Gen Xers in favor of the opinions of Boomers, Generation Y and Z. So, how does the opinions of the largest car-buying cohort compare to that of the newest?

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Edmunds: Generation Z Will Buy Almost Anything If Price is Right

I’ve gotta hand it to Edmunds. Whenever we at TTAC talk about a car produced in the last 15 or 20 years, I can usually find at least one photographic example of it within our media library. And it seems in the many, many years since TTAC switched to WordPress, we’ve not once needed a picture of a Daewoo Lanos …

… until now.

According to the aforementioned automotive site, Generation Z has a pretty odd taste in cars. Of the top 20 used vehicles bought by the 18-24 year demographic, the Daewoo Lanos — a car that’s been out of production since 2002 — topped the list.

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  • Tassos staying within the same family, I'd much prefer the 300. However, a 2006 recently sold also quite unjustifiably pricey, Not when you can get an Awesome Mercedes S550, of a far more recent vintage (2013) for almost the same price!!!!https://carsandbids.com/auctions/9Q1d4Vk9/2006-chrysler-300c-srt8
  • Tassos https://carsandbids.com/auctions/r4e4R4mA/2013-mercedes-benz-s550-4maticWhy don't you try this? It's four times the car the unreliable little red wagon is, it's 1000 times more luxurious, it's far more powerful than you'll ever need, it's a FOREVER car, susprisingly economical to run, AND fit for a KING, not a JANITOR. Oh, and you save over $5000, which can buy you a really Ruling Class Bottle of wine... or several cases thereof.
  • Tassos Holding cellphones in one hand while driving and being distracted by them is the idiot's recipe for disaster.And there are millions and millions of such morons. As Mark Twain said, the average American is not very smart, and half of all Americans are even dumber than that. I believe this is true of most other nations as well.
  • Tassos I am not paying $25,000, even in worthless biden dollars, for a 7-year old, unreliable, non-luxury used small wagon. Are you kidding me?
  • Dukeisduke I was behind a guy in a Nissan Frontier this morning, and he was driving about 10 under the speed limit. I passed the guy, and he was looking at his phone, scrolling.