Opinion: Here's Where Infiniti Lost Its Way

Late last year I put forth some thoughts about the future direction of Infiniti, largely about how the company was on a downward trajectory. Looking forward, the brand needs a major change in direction – not much has changed since December when I wrote that piece.

But one might then logically ask “Where did the company first lose its way?” I’m going to answer that question right now. Let’s take a little trip to the Before Times, in 1990.

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Piston Slap: The Fiesta's Rocky Road Ahead?

Clark writes:

Hello Sajeev,

I currently drive a 2007 G35S that works great and has been dead nuts reliable since I bought it lightly used a couple of years ago. It also works just fine for my duties of pickup/drop off of my toddler at daycare. Despite being plenty quick, it’s kind of dull. I really miss having a daily driver that doubles as an autocross/occasional track-day car.

A few weeks back I attended a ford ecoboost event and got to hustle a Fiesta ST around an autocross course. I was pretty impressed and now I’m strongly considering switching over. I also like that it gets ~50% better fuel economy and the 17″ wheels mean cheaper replacement tires than the staggered 18″ setup on the G35 (plus, I think I may be harder on tires than most). Lower running costs wouldn’t hurt my feelings one bit.

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  • Jeanbaptiste At home with Level 2. I've used the supercharger network a few times on a single roadtrip without issue. Planned charging around food and if anything it usually charges before we're done eating. I typically do not even look for charging when out and about. With a 90% charge every night (~250 miles), there's never a need to seek out a charger during normal driving.
  • Redapple2 I think it s a nice looking car.
  • Kwik_Shift I'm glad that my wife's 2021 has the proven and reliable 2.5L 4 cyl. Great mpg, good power and no issues at 45,000 miles. Personally, the new 1.5 3 cyl turbo with VC is not yet proven. With that complexity, it may be costly to repair.
  • Redapple2 Good riddance to bad rubbish. Flawed from day 1.
  • Art Vandelay Mostly at home. Mine only does level 2 charging but very rarely do I actually use the 240v outlet…typically only if I'm home for a bit and heading back out. The office I go to a couple of times a week has 4 chargers…2 normal level 2 and 2 Tesla Destination chargers. After using them both I typically use the Tesla ones with an adapter cable. The standard chargers are in pretty bad shape with frayed cables (1 is currently broken). Other than that there is one at a library on the way home I can hit if I need a splash and go to get to the house which I have a couple of times. 20 minutes is enough there. I did solar on the house but I haven’t installed a battery yet so I don’t think much of that goes to the car since the majority of its home charging is at night (it does run the F150’s battery tender so I guess it technically charges a vehicle battery).it is something I put way less thought into than I thought I would prior to the purchase. You just need to match the vehicle to your use case. As there is much talk of golf carts on here, my club car charges 100 percent at home when it isn’t hauling logs about the yard.