Opinion: Here's Where Infiniti Lost Its Way

Late last year I put forth some thoughts about the future direction of Infiniti, largely about how the company was on a downward trajectory. Looking forward, the brand needs a major change in direction – not much has changed since December when I wrote that piece.

But one might then logically ask “Where did the company first lose its way?” I’m going to answer that question right now. Let’s take a little trip to the Before Times, in 1990.

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Piston Slap: The Fiesta's Rocky Road Ahead?

Clark writes:

Hello Sajeev,

I currently drive a 2007 G35S that works great and has been dead nuts reliable since I bought it lightly used a couple of years ago. It also works just fine for my duties of pickup/drop off of my toddler at daycare. Despite being plenty quick, it’s kind of dull. I really miss having a daily driver that doubles as an autocross/occasional track-day car.

A few weeks back I attended a ford ecoboost event and got to hustle a Fiesta ST around an autocross course. I was pretty impressed and now I’m strongly considering switching over. I also like that it gets ~50% better fuel economy and the 17″ wheels mean cheaper replacement tires than the staggered 18″ setup on the G35 (plus, I think I may be harder on tires than most). Lower running costs wouldn’t hurt my feelings one bit.

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  • ToolGuy Make the hood taller, and I'm in. 😉
  • El scotto It leaves the loading dock/loading are in the morning. It gets parked in the same place. Bubba/Bubbette plugs in and it charges overnight. Driver forgot to plug in?First time a warning, second time no pay while their vehicle is recharging. That problem will correct itself.
  • El scotto Hmmm, because it would take ohh another 20 minutes; if you rent an EV on the company dime stay at a hotel on the company dime that has EV chargers. I know crazy talk.Common sense would dictate don't rent an EV where there aren't chargers. No, I'm not downloading a find a charger app for a business trip either. People who don't like EVs won't rent them. Some do like EVs and will rent them. However most EV research on here consists of: I bought a dozen eggs, four large dill pickles, and a loaf of bread; therefore I have egg salad."
  • 28-Cars-Later Here's another thing you can't buy; and another, and another!
  • JREwing It suffered the same small back seat problem that the Ford Contour and Mercury Mystique did. 2 more inches in wheelbase or a taller roof would've helped a lot.But the biggest issue was that it wasn't a SUV/crossover/soft-roader with 3 rows in a market that couldn't get enough of them.