#FutureMobility

Ride-hailing company Lyft wants you to ditch your car — and hopefully give it up altogether. After rolling out a limited pilot project in Chicago last month, the company has launched a new initiative in 35 American and Canadian cities that compels drivers to leave their car untouched for 30 days.

Lyft hopes to find 2,000 people willing to take part in its “Ditch Your Car” challenge. In exchange, the company will provide credits for a slew of services under its corporate umbrella (ride hailing, bike sharing, but not scooter sharing… yet), as well as credits for transit. What’s stopping these drivers from secretly using their personal vehicles during the month-long experiment? Nothing.

On Monday, Mercedes-Benz unveiled the Vision URBANETIC (styled in all caps by the manufacturer) — an all-electric, autonomous nightmare the company claims “answers the questions of future urban mobility.”

The modular design is as versatile as it is ugly. But it’s an important example of the direction automakers are collectively heading. Despite autonomous vehicles being oversold by manufacturers for years, we’re finally reaching a point where they feel comfortable enough to monetize them. Mercedes thinks the Urbanetic will prove revolutionary in redefining our roads. Still, it’s not the newest idea, despite Daimler calling it a “groundbreaking concept.”

It’s starting to feel like people in the automotive industry simply cannot help but blurt out ludicrous claims involving a hypothetical future nobody on the outside seems to care about. These people, in charge of the the automobile’s ultimate form, appear to be so singularly obsessed with the vague concept of “mobility” that they can’t imagine any other alternative.

This week’s example came from Simon Humphries, the new general manager of Toyota’s advanced R&D, who mused about a tomorrow that didn’t need mass-market models. However, we’re not satisfied to condemn the design chief. Media outlets deserve a share of the blame for promoting these concepts without much logical backing.

On Sunday at CES, Chinese-backed car startup Byton officially unveiled its first drivable prototype. The all-electric crossover, dubbed the SIV, arrived with its dashboard-encompassing touchscreen intact. Byton says the car will be available near the end of 2019 with the 49-inch “shared-experience” display, touchscreen steering wheel, Amazon’s Alexa, and Level 3 autonomy.

Despite a demo video featuring some cringe-worthy acting, Byton’s unveiling went off without a hitch. The company even released footage of the SIV putting around a parking lot a day early to prove that it had, in fact, build a functional prototype. But it’s promising quite a bit on a relatively narrow timeline, and we’ve seen how poorly that can play out for a Chinese-backed EV startup.

Even though automotive trade shows are becoming more tech-focused, its still a difficult environment for a fledgling carmaker to break into. That’s one reason the Consumer Electronics Show, now just called “CES,” has hosted so many Chinese startups these last few years. One of the newest is the e-car manufacturer Byton, formerly known as Future Mobility.

While Byton sounds more like the name of a vehicle than a brand — especially since it was, two months earlier — it’s infinitely better than mashing two of the auto industry’s most-popular buzzwords together and pretending it means something. The company was also wise to get away from any moniker that might allow the public to confuse it with Faraday Future.

However, adopting the name of its singular model means Byton had to come up with something new for the vehicle scheduled to make its world debut at CES next week. Now dubbed the SIV (smart intuitive vehicle), the Chinese-brand is promising a “next generation smart device” that is “uniquely built for the coming era of truly shared, smart mobility and autonomous driving.”