#ForeignCars
Maruti Suzuki Growth Powered by MPVs
The crossover craze isn’t limited to just North America.
Once in a while, we here at TTAC cast our gaze outward, beyond our shores. A quick cruise of global automotive news shows that Maruti Suzuki helped drive big growth in the multi-purpose vehicle (MPV) segment in India in 2019. Yep, people on the other side of the world like crossovers just as much as we do.
While much of the Indian automotive market saw contraction, with some segments in the double digits, MPVs saw a segment growth of 35 percent. The market share of these vehicles has risen from 5 percent to 8 percent. At its peak, the MPV’s market share was 10 percent.
From Durham to Delhi: 2020 MG Hector, Featuring Benedict Cumberbatch
Foreign-market cars are always an interesting case study on these digital pages. The latest craft to catch our eye? The MG Hector, India’s newest family SUV.
When we said that brand, you may have thought we were going to say Britain’s newest family SUV. For that, you are easily forgiven. After all, the Morris Garages name is as quintessentially British as a kidney pie on a foggy morning. The brand was bought ages ago by Chinese interests, of course, and is now making inroads into the Indian market following a tough year of sales in its home country.
To amp things up, they’ve signed the devilishly debonair Benedict Cumberbatch to huck the Hector. About the length of the 2020 Ford Escape, this MG is packed with voice-activated and internet-connected technologies and priced at the equivalent of just $17,600.
Remind me again why cars like this won’t sell on our side of the pond?
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