#ExteriorDesign

Genesis has predictably brought the G70 onboard with the rest of its lineup’s familial styling. Fortunately, the look the company has gone for has successfully merged disparate concepts by being both spectacular and incredibly tasteful. While your author would have argued that prior Genesis models had aped German exteriors so effectively that they might actually be beating Deutschland at its own game, the new designs only serve extend its advantage. It seems as though everything Hyundai Motor Group touches these days can’t help but have a stunning exterior and it’s true from the sub-$25,000 Kia K5 right on up to the $72,000 Genesis G90.

Quad lamps (front and rear) are now the hallmark of Genesis Motor and have finally been affixed to the G70, giving it a more refined and luxury-focused appearance. It’s also quite unique across the industry and helps distinguish the Korean brand from other nameplates at a distance. While many (including your author) enjoyed the sporting musculature on the current model, 2022 will be a more opulent affair better suited to the frugal fanciness the Genesis has become synonymous with.

Hyundai Motor Company wants its flagship Genesis brand to ooze luxury, and it just added another top industry talent to its dream team to make sure that happens.

The South Korean automaker now has the expertise of former Bentley exterior designer Sangyup Lee, who just jumped ship from the British luxury automaker, Reuters reports.

Lee will serve as vice-president in charge of Hyundai and Genesis design, joining Bentley alumnus Luc Donckerwolke, Hyundai Motor’s new Prestige Design Division head.