Rare Rides Icons: The History of Kia's Larger and Full-size Sedans (Part IX)
It’s time once again for more Kia large sedan goodness. Like last time, we pick up in the early 2010s. Kia’s second full-size sedan developed under Hyundai’s controllership was the K7, or Cadenza in all markets outside South Korea. Pitched as a value-priced premium front-drive car, it competed against the likes of the Toyota Avalon and Nissan Maxima, but lacked any defined comfort or sporty characteristics. Cadenza also had a bland corporate design courtesy of the company’s new Euro-like styling mission, and former VW designer Peter Schreyer.
Shortly after the Cadenza went on sale, Kia turned its sights toward an even larger sedan: A new rear-drive one to occupy the luxury space, a class above the Cadenza. It was the largest car Kia offered in nearly two decades, the first rear-drive Kia since the (Mazda Sentia) Kia Enterprise of 2002, and the first rear-drive sedan Kia ever sold in the North American market. It’s time for K9.
Rare Rides Icons: The History of Kia's Larger and Full-size Sedans (Part VIII)
We return to Kia’s large sedan history today, at a point shortly after the launch of the K7. Kia’s full-size front-drive for the 2010s, the K7 was called Cadenza in all export markets, and was a successor to the unfortunately styled Opirus (Amanti in North America). Kia hired Peter Schreyer from his longtime employment at Volkswagen Group in order to usher in a new stylistic era at Kia.
Though it went on sale for the 2010 model year, Kia wasn’t quite ready to send the Cadenza to the North American market. With the market’s general rejection of the Amanti in mind, Kia called on Schreyer to refresh the Cadenza and lux it up before its North American launch.
Rare Rides Icons: The History of Kia's Larger and Full-size Sedans (Part VII)
We return to Kia’s midsize-or-larger sedan history today in the latter portion of the 2000s. In our last entry, we learned about the Optima, which arrived as Kia’s first midsize developed under Hyundai’s majority ownership. Sensibly the Optima was a light rework of Hyundai’s Sonata, and the two shared almost everything (including very poor crash safety ratings).
On the more executive full-size side of the lineup, Kia’s Opirus was the first large car developed under Hyundai ownership. It shared a platform with the Grandeur (XG350 to you). While the Opirus saw okay sales in most markets, it failed in North America where it was sold as the Amanti. Very few North Americans wanted a $39,600 (adjusted) Kia, no matter how many luxury styling touches it borrowed from other brands. And so the Amanti was canceled after 2009 locally (2012 elsewhere). By that time its replacement was already on sale. Meet K7.
Rare Rides Icons: The History of Kia's Larger and Full-size Sedans (Part VI)
We return to the story of Kia’s midsize and larger sedans today, around the point when Kia found itself under the watchful eye of Hyundai. The larger South Korean company purchased a controlling stake in its competition in 1998, which meant big changes to Kia’s product almost immediately after.
The union led to the first full-size luxury sedan Kia developed from the ground up, the Opirus (Amanti to you). It turned out the Amanti was the derivative and rather ugly sedan few in North America desired, though it fared a bit better elsewhere. But by the time the Amanti arrived, Kia was already selling a new midsize that North Americans did want. Let’s talk Optima.
Rare Rides Icons: The History of Kia's Larger and Full-size Sedans (Part V)
In our last installment of Kia’s larger sedan history, we covered the midsize Credos. The Credos was an important first for Kia, as the first midsize the company produced where it had a bit of leeway with the design. Ultimately, the Credos hid its Mazda 626 bones decently well and did a good impersonation of a late Nineties Ford Contour after a refresh.
But just as Kia settled into Mazda platforms and designing their own sedans, the goalposts were moved courtesy of the 1997 Asian financial crisis. Kia was left without much money, and few options. We pick up there.
Rare Rides Icons: The History of Kia's Larger and Full-size Sedans (Part IV)
We return to our coverage of Kia sedans today and discuss a midsize from just prior to the flagship Enterprise we discussed last time. Kia offered the first midsize car to bear its branding in 1987 when it introduced the new Concord. Concord was essentially a broughamed, front-rear clip swap take on the GC platform Mazda 626. Mazda discontinued the GC 626 that year and immediately sold the platform and tooling to Kia. A couple of years later, the Concord spawned a lesser sibling called the Capital. Capital looked very similar to the Concord but sold to a more economically-minded customer with its much lower level of equipment and low-powered engines.
When the Capital finished up its run in 1997, it was replaced by a compact car Kia had on sale for a few years already: The Sephia. Sephia wouldn’t do for Concord-level customers though, and upon the sedan’s discontinuation in 1995 they were directed to an all-new Kia. The company was ready with its new midsize to bookend the Concord, and it went on sale the same year. Though the new car was again on a donated platform, it was the first time Kia had some leeway to design a midsize of their own. It’s time to discuss Credos.
Rare Rides Icons: The History of Kia's Larger and Full-size Sedans (Part III)
We’ve reached the end of the Nineties in Kia’s midsize-or-more sedan story. It was a time of modernization across Kia’s portfolio, and 1998 and 1999 were years of expansion in particular: Kia introduced an impressive nine all-new models across those two years.
For its larger sedan lineup, the dated Potentia (a rework of the Eighties Mazda Luce) continued on in its popularity in the South Korean market. Potentia was updated from its original 1992 looks for 1998. However, that same year Kia introduced a new large luxury sedan to its lineup. The company once again relied on friendly product partner Mazda. Let’s talk about Enterprise.
Rental Agencies Uncharacteristically Buying Used Cars
With rental companies coming off a particularly lean 2020, fleet downsizing turned out to be a necessity for many agencies. Unfortunately, demand for rental vehicles has begun to return and some markets have found themselves operating with an insufficient number of cars. The upside to this is the ability to charge exorbitant fees for models nobody wanted to rent in the first place. But businesses can’t cash in on vehicles that didn’t get rented, leaving agencies desperate for new product that’s been backlogged by the auto industry’s semiconductor shortage.
The solution is a novel one, at least for rental companies. Rather than gamble the business on whether or not supply chains normalize before summer, they’ve been prowling auctions and hoovering up used cars in record numbers.
QOTD: Losing at Rental Car Roulette?
We’ve all been there at one time or another — standing in line at the counter of the rental car company. Perhaps you made a reservation in advance, perhaps not, but your fate was sealed the same when a class of vehicle was selected. From there, you were left in the hands of the person working the counter at Rental Car Incorporated.
Today we’re going to talk about the times you’ve lost at rental car roulette.
Day-rate Disruptors: Rental Agencies Sure Seem Excited About Mobility
Car rentals have evolved rather dramatically in the new millennium. While you can still reserve over the phone before walking into an office to pick up the manager’s special for the agreed upon timeframe, alternatives are many. ZipCar transformed how some people get around an urban environment by allowing customers access to an array of automobiles at hourly rates. Seeing its potential, Avis acquired the company in 2013, expanding its function to include a less stringent return policy via ZipCar Flex.
Meanwhile, Enterprise has its own short-term rental services. Recently, the company has been on a kick to purchase as many mobility firms as it can. Hertz, which has been a little slower to dive into mobility culture, does offer alternatives to traditional rentals in specific markets. It also announced a new strategic partnership with the tech firm Aptiv last July to start testing autonomous fleets this fall.
This, of course, is all taking place in an era where carmakers are launching fleets of their own while attempting to rebrand themselves as data and mobility companies. But surely these rental agencies are just hedging their bets and trying to adopt new tech to better serve their customers. They’re not about to adopt the same tired rhetoric, are they?
Shattered! When Rental Cars Go (Sort Of) Wild
I closed the driver’s door and the back window of the 2017 Hyundai Sonata simply fell into the passenger compartment, a thousand little pieces sprinkled over my luggage, my spare pair of shoes, my son’s child seat. It was about 10:45 on a Saturday night. Danger Girl, my son, and I were nearly 400 miles away from home. It was 26 degrees outside. And we were about 40 miles from the nearest town with more than one stoplight.
Did I mention that the car in question was a rental?
Jack Taylor, Founder of Enterprise, Dies at 94
Jack Taylor has parked his car in the Emerald Aisle for the last time.
The man who built a rental-car company on top of a leasing business, birthed from a side office in a St. Louis Cadillac dealership, has died at the age of 94.
Enterprise Rent-a-Car grew in an unconventional way compared to its competitors, which focused mainly on airports. Mr. Taylor’s company instead leveraged home-town business with downtown locations to offer vehicles for purposes other than out-of-town travel.
Ask Jack: When To Rent?
It’s the triumphant return of Ask Jack, the question-and-answer series that has proven to be significantly less popular than Ask Bark. Today’s question comes from several commenters on the Malibu LTZ Review, and it can be summed up like this:
If you’re only driving 500 miles or so during the weekend, why would you rent a car instead of taking your Accord/911/Boxster/Neon/Tahoe/Fiesta/motorcycles/bicycles/Uber/Southwest/Car2G?
I’m glad you asked. Really, I am. ‘Cause otherwise, today’s column would have been a long snd slightly sorrowful re-telling of a time I accidentally let my S5 roll downhill into a concrete parking block because I had both of my hands between some young mother’s legs in the passenger seat and my foot slipped off the brake when I leaned all the way over towards her.
Whose Insurance is It Anyway? Enterprise Offering Rentals To Uber Drivers in Denver
Uber and Enterprise Rent-A-Car announced Tuesday a pilot program in Denver to rent cars to mobile entrepreneurs for ride-sharing services, according to the Denver Post.
The program, which will cost $210 a week on top of a $500 deposit, will make available cars to roam the city streets for people who don’t sleep for a week at a time. The $210 cost for the rental will be automatically deducted from the driver’s earnings, and if the driver doesn’t make enough to cover the cost of the car they’re still totally on the hook.
“What we’re trying to do here is lower the barrier to entry for someone who does want to work with Uber but who does not have a qualifying car or doesn’t have a car at all,” Andrew Chapin, Uber’s Head of Vehicle Solutions, told the Denver Post.
Nissan, Enterprise Want to Get 'Em Hooked on Versa Young
Nissan and Enterprise CarShare announced Tuesday a plan to equip 90 colleges and universities in the United States exclusively with Nissan cars for students to move, haul, travel (and barf in the backseat) for $5 an hour until Dec. 31.
Presumably, the college experience includes familiarity with the Versa Note’s hand-crank windows and will ultimately feed into Nissan’s College Grad sales program.
(I’d like to say the whole thing will be wildly ineffectual, but while typing away on my Mac this morning the first basis for reference I could think of was my elementary school’s beige Apple crapboxes in the 1980s. On that basis: It’ll work, Nissan.)