#E-tronQuattro

Established automakers have finally decided they have the stones to challenge Tesla. Over the last few months, premium manufacturers have issued a glut of product announcements on vehicles targeting the premium EV segment. Audi dabbled in electrification earlier than most before scaling back a bit. However, it’s now positioning three new battery-electric models for production — the E-Tron Gran Turismo, Quattro SUV, and Sportback crossover.

The “e-tron” branding (obnoxiously styled by the automaker in all lower case) has been affixed to countless concept hybrid and battery-electric vehicles. But with the R8 e-tron killed off (in 2016), the only production model currently wearing the badge is the A3 Sportback. Audi claims this will change when its first round of fully electric vehicles arrive later this year. Unfortunately, the E-Tron GT isn’t supposed to commence production until “early next decade.” At that point, Tesla’s Model S will be nearly a decade old.

Audi on Monday delayed construction of a new wind tunnel because of the company’s massive diesel scandal, but announced that it would invest nearly $3.3 billion for 2016 — including bringing to market a new Q2, an updated Q5 and a SUV based on the concept shown above in two years.

The automaker’s chief, Rupert Stadler, affirmed the company would release a battery-powered vehicle by 2018, inspired by the e-tron quattro concept revealed at Frankfurt.

No word if the delayed wind tunnel would have allowed Audi to develop real mirrors.