Volkswagen Canada Offering $2,000 Discount to TDI Owners to Buy Literally Any VW [Update]

Update: We finally heard back from Volkswagen Canada (though, as you can imagine, their media relations department is probably a tad bit busier than usual).

The $2,000 amount is being offered as a “loyalty discount” for current TDI owners, regardless of size or type of diesel engine, for any new Volkswagen, regardless of engine and fuel type (except for stop-sale models, obviously). TDI owners do not need to trade-in their EA 189-equipped cars to qualify.

We attempted as best we could to confirm the ‘discount-on-trade-in’ story and we were given evidence to support the original story in La Presse. However, the truth was to the contrary. We apologize for the error.

The article now reflects the update.

Volkswagen Canada is offering a $2,000 incentive for current TDI owners, regardless of the age of the car or type of TDI engine, toward any other new Volkswagen model.

La Presse spoke to a dealer in Montreal who stated that they are taking affected TDI models in on trade and offering the discount. However, the discount is being offered as a “loyalty discount” to all TDI owners, and a trade-in is not required.

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VW Offering $39 Monthly Jetta Leases to Hook Customers in Later

The Nissan Versa sedan might be the cheapest car in the U.S., but it isn’t holding candle to the cheap lease rates available for the Volkswagen Jetta. Regardless of the almost $4,500 price differential between the two cars in base model trim, Jetta lessees are spending less than half each month compared to the Versa, as low as $39/month at one San Jose, CA dealership.

It’s all part of an effort to bring customers in now at a loss to have their attention three years in the future when the German marque has more compelling products to offer.

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Piston Slap: The Last SAAB = Good Deal?
Bruce writes:

I got my 2007 9-3 serviced at the Falls Church, VA Saab dealership. My question: They had new (2011) 9-5s for $20,000 off the sticker price. Almost half off. Are they a good deal? Would you buy one?

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  • Oberkanone Tesla license their skateboard platforms to other manufacturers. Great. Better yet, Tesla manufacture and sell the platforms and auto manufacturers manufacture the body and interiors. Fantastic.
  • ToolGuy As of right now, Tesla is convinced that their old approach to FSD doesn't work, and that their new approach to FSD will work. I ain't saying I agree or disagree, just telling you where they are.
  • Jalop1991 Is this the beginning of the culmination of a very long game by Tesla?Build stuff, prove that it works. Sell the razors, sure, but pay close attention to the blades (charging network) that make the razors useful. Design features no one else is bothering with, and market the hell out of them.In other words, create demand for what you have.Then back out of manufacturing completely, because that's hard and expensive. License your stuff to legacy carmakers that (a) are able to build cars well, and (b) are too lazy to create the things and customer demand you did.Sit back and cash the checks.
  • FreedMike People give this company a lot of crap, but the slow rollout might actually be a smart move in the long run - they can iron out the kinks in the product while it's still not a widely known brand. Complaints on a low volume product are bad, but the same complaints hit differently if there are hundreds of thousands of them on the road. And good on them for building a plant here - that's how it should be done, and not just for the tax incentives. It'll be interesting to see how these guys do.
  • Buickman more likely Dunfast.