VW Offering $39 Monthly Jetta Leases to Hook Customers in Later

Mark Stevenson
by Mark Stevenson

The Nissan Versa sedan might be the cheapest car in the U.S., but it isn’t holding candle to the cheap lease rates available for the Volkswagen Jetta. Regardless of the almost $4,500 price differential between the two cars in base model trim, Jetta lessees are spending less than half each month compared to the Versa, as low as $39/month at one San Jose, CA dealership.

It’s all part of an effort to bring customers in now at a loss to have their attention three years in the future when the German marque has more compelling products to offer.

According to Automotive News, the lease deals are “a sign of how Volkswagen AG is grasping to turn around its fortunes in the U.S.”

The leases run for three years and require $2,500 down, making for a short-term commitment to a base model car that’s decidedly less of a penalty box than America’s cheapest Nissan.

Even with the deals, Volkswagen may have its work cut out for it. The brand is looking to more than double sales in the U.S. before 2018 with a lineup lacking a number of segments currently experiencing the most growth, a midsize crossover in particular.

Volkswagen’s current discounts average approximately $3,000 per car sold through April, including cash and leasing incentives.

Mark Stevenson
Mark Stevenson

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  • Land Ark Land Ark on Jun 02, 2015

    Where is everyone finding their info on this offer? I can't seem to find anything listed on VW's site or my local dealer sites. I almost went to the dealer on the way home yesterday to see if I could get one for that.

  • Threeer Threeer on Jun 02, 2015

    No such offers showing here in Huntsville, AL. With 160k+ on my 2004 Lancer and the fact that I drive about 12 miles a day, I'd be tempted...not that VW is my first choice. But with the Lancer worth about $2500 and the repair bill looming for the A/C to the tune of $750, I'd *almost* consider even a base Jetta.

  • TW5 TW5 on Jun 02, 2015

    I'm tempted. My 2001 GTI was a barrel of monkeys......when it ran and all of the interior fasteners held. Everyone says VW is getting so much better. I'm curious to see if it's true. I've looked for special lease offers at my local dealer. Don't see anything, though.

  • Wheatridger Wheatridger on Jun 02, 2015

    Temptation isn't all bad, TW5. Follow your curiosity and see where it leads. Be bold! This lease deal fixes the three-year cost of ownership under $4000, plus tires and gas. How can you lose? You gotta love this forum. In a world where a cheap lease on a new car is regarded as risky behavior, can't we all feel a little more brave? VW dealerships are notably empty these days-- both the sales floors and the service shop, where they no longer ask for appointments. To me, that's a classic "buy" signal, as long as I like what they're selling. Our Tiguan lease is up soon, and their first offer was a $4000 discount on a new one.