Lean on Me: Incoming Daimler CEO Aims to Tap Alliances, Get Models Out the Door Faster, Cheaper

Planned successor for Daimler CEO Dieter Zetsche, Ola Källenius, says Mercedes-Benz will significantly reduce development costs under his supervision by accelerating alliances throughout the industry. This, of course, has everything to do with electric cars, as that’s all auto executives seem capable of discussing anymore.

“The cost structure of the electric car is above that of the combustion engine car. We are working hard on lowering this,” Källenius said on Monday. “We need to work on the cost of vehicle architectures. From where we are now, we need to make a significant step by 2025 in terms of cost.”

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BMW Buying Out Brilliance Automotive in China, Adding Capacity for U.S.

Now that China has relaxed its joint-ownership mandates, BMW has announced that it will procure a majority stake in its venture with Brilliance Automotive. The German firm will be the first foreign automaker to have majority control of its business in the region.

Being first will not come cheaply, however. It will cost BMW $4.2 billion to assume control with a majority stake of 75 percent of the business — albeit as part of a larger deal. All the manufacturer has to do is come up with the funds and wait until 2022, when rules limiting foreign ownership for all Chinese auto ventures are officially lifted.

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As Dr. Z Prepares to Move On, Daimler Taps a Swede for CEO Job

Daimler AG and its Mercedes-Benz division won’t have Dieter Zetsche at the helm for much longer. The mustachioed, jeans-loving chief executive, who’s headed the automaker since 2000, leaves the position in May, the automaker announced Wednesday.

Dr. Z isn’t leaving the company — come May, the 65-year-old will accept the role of chairman of the group’s supervisory board. Occupying Zetsche’s former position as head of Daimler and the Mercedes-Benz brand will be the first non-German CEO in the company’s exceptionally long history.

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Everything A-Class: Mercedes Planning Eight New Vehicles On New Platform

Mercedes-Benz plans to launch eight cars off the back of the new A-Class and, unsurprisingly, a bunch of them will be crossovers. While North America will have to wait until fall for the A-Class sedan, Europe will see the hatchback much sooner. However, those models are just the start of the upscale brand’s drive to push the platform into every segment its size limitations allows.

The hatch will remain the smallest model, but CEO Dieter Zetsche says Mercedes-Benz needs to keep its rivals on their toes — and the automaker intends to tap the MFA2 platform for that honor. While the expanded lineup gives MB an edge universally, we know which automaker the company is most concerned with: BMW.

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Daimler CEO: Google, Apple Further Along With Car Projects

Daimler CEO Dieter Zetsche said a recent trip to Silicon Valley revealed that tech companies such as Google and Apple were making significant progress on autonomous cars, German newspaper Welt am Sonntag reported ( via Reuters).

“Our impression was that these companies can do more and know more than we had previously assumed. At the same time they have more respect for our achievements than we thought,” Zetsche said, according to the report.

Zetsche said he and other managers from the automaker met with tech companies in Silicon Valley, but didn’t disclose what those companies were.

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TTAC News Round-up: Investors Pump the Brakes, Daimler's Dig, and Chapo's Crapwagon

Investors aren’t necessarily drinking automakers’ Kool-Aid that 2016 will be full of beer and Skittles.

That, the China-made Cadillac CT6 that’ll eventually get here, El Chapo’s cheapo getaway car and General Motors’ questions get down and dirty … after the break!

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Renault-Nissan's Carlos Ghosn Banks $16M In 2014

Renault-Nissan CEO Carlos Ghosn did well for himself in 2014, banking around $16 million in compensation compared to the salaries of other automotive CEOs.

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Automakers Continue Support Of Electric Vehicles Despite Weak Sales

Though sales of electric vehicles are still weak, automakers are not giving up on them over the long term.

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Zetsche: Google Better Off As Supplier Than As Automaker

Google may have the right stuff to shake up the auto industry, but Dr. Z doesn’t believe the tech giant will ever be an automaker in its own right.

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Zetsche: There's No Money In The EV Stand

Though Daimler made $780 million off of its recent Tesla stake sale, CEO Dieter Zetsche says there’s no money in the EV stand.

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Daimler, Volkswagen Urge Independence From Google Data Platform

Google knows what you’re thinking. If you decide to search for brown diesel manual station wagons that bring out your inner American, Google will auto-complete that very phrase as one of its suggested searches as soon as you type out the word “bro.”

Daimler AG and Volkswagen AG aren’t too thrilled with this electric eye’s ability, urging its fellow automakers to develop automotive data platforms that would secure sensitive customer information from the Mountain View, Calif. tech giant.

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Daimler: Unionization Is For The Employees To Decide

Despite allegations to the contrary, Daimler AG chair Dieter “Dr. Z” Zetsche says his company remains neutral on the subject of unionization in regards to the Mercedes factory in Vance, Ala.

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Dr. Z Expects a Decade of Disappointment For Fuel Cell Technology
Daimler Not Giving Up On Going After Rolls-Royce and Bentley, New "Super S Class" to Go On Sale in 2015

Though Daimler shuttered its Maybach ultra-luxury brand, it isn’t giving up on selling cars in the $200,000+ price range. With the $470,000 Maybach, Mercedes-Benz tried to compete with ne plus ultra cars like the Bentley Mulsanne and Rolls Royce Phantom. In the ten years that the Maybach was produced, Daimler sold about 3,000 of them, about how many Phantoms Rolls-Royce sells in a year.

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Papal Visit Set Zetsche On His Road To Damascus

If it weren’t for a Papal visit, Dr. Z may never have come to know Mercedes-Benz.

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  • Richard Poore Sure, as the article itself notes (hence my ire) California has mandated that all new vehicles sold in state be EV by 2035. They require EV or hybrid by 2026. Since the author admits to this mandate it seems that the article title is clickbait... was really hoping that there was some sort of changes in the CA position since the state is sorely behind on where they need to be with charging stations for this sort of requirement.
  • NotMyCircusNotMyMonkeys PRESIDENT HARRISS, THE YOUNGEST FEMALE OF COLOR PRESIDENT WILL SCALE BACK EV REQUIREMENTS. FAT ORANGE WILL BE DOING TIME
  • VoGhost When will Audi eliminate the fake, oversized grills that impede aerodynamics?
  • Kelley It's about time! I was so discouraged to see those poor Chevy Bolts stuck at the charging station receiving level 2 speeds after 80%, it was ridiculous. It would be nice if EA would had more level 2 chargers, also, at the same locations for people to top off above 80% on the fast chargers.
  • Tane94 Carmela Harris is supportive of EV adoption, so government incentives will be continuing under her watch.