Planned successor for Daimler CEO Dieter Zetsche, Ola Källenius, says Mercedes-Benz will significantly reduce development costs under his supervision by accelerating alliances throughout the industry. This, of course, has everything to do with electric cars, as that’s all auto executives seem capable of discussing anymore.
“The cost structure of the electric car is above that of the combustion engine car. We are working hard on lowering this,” Källenius said on Monday. “We need to work on the cost of vehicle architectures. From where we are now, we need to make a significant step by 2025 in terms of cost.”
Now that China has relaxed its joint-ownership mandates, BMW has announced that it will procure a majority stake in its venture with Brilliance Automotive. The German firm will be the first foreign automaker to have majority control of its business in the region.
Being first will not come cheaply, however. It will cost BMW $4.2 billion to assume control with a majority stake of 75 percent of the business — albeit as part of a larger deal. All the manufacturer has to do is come up with the funds and wait until 2022, when rules limiting foreign ownership for all Chinese auto ventures are officially lifted.
Daimler AG and its Mercedes-Benz division won’t have Dieter Zetsche at the helm for much longer. The mustachioed, jeans-loving chief executive, who’s headed the automaker since 2000, leaves the position in May, the automaker announced Wednesday.
Dr. Z isn’t leaving the company — come May, the 65-year-old will accept the role of chairman of the group’s supervisory board. Occupying Zetsche’s former position as head of Daimler and the Mercedes-Benz brand will be the first non-German CEO in the company’s exceptionally long history.
Mercedes-Benz plans to launch eight cars off the back of the new A-Class and, unsurprisingly, a bunch of them will be crossovers. While North America will have to wait until fall for the A-Class sedan, Europe will see the hatchback much sooner. However, those models are just the start of the upscale brand’s drive to push the platform into every segment its size limitations allows.
The hatch will remain the smallest model, but CEO Dieter Zetsche says Mercedes-Benz needs to keep its rivals on their toes — and the automaker intends to tap the MFA2 platform for that honor. While the expanded lineup gives MB an edge universally, we know which automaker the company is most concerned with: BMW.
Daimler CEO Dieter Zetsche said a recent trip to Silicon Valley revealed that tech companies such as Google and Apple were making significant progress on autonomous cars, German newspaper Welt am Sonntag reported ( via Reuters).
“Our impression was that these companies can do more and know more than we had previously assumed. At the same time they have more respect for our achievements than we thought,” Zetsche said, according to the report.
Zetsche said he and other managers from the automaker met with tech companies in Silicon Valley, but didn’t disclose what those companies were.
Though Daimler made $780 million off of its recent Tesla stake sale, CEO Dieter Zetsche says there’s no money in the EV stand.
Google knows what you’re thinking. If you decide to search for brown diesel manual station wagons that bring out your inner American, Google will auto-complete that very phrase as one of its suggested searches as soon as you type out the word “bro.”
Daimler AG and Volkswagen AG aren’t too thrilled with this electric eye’s ability, urging its fellow automakers to develop automotive data platforms that would secure sensitive customer information from the Mountain View, Calif. tech giant.
At a round-table discussion with reporters during last week’s Detroit Auto Show, Daimler CEO Dieter Zetsche proclaimed that any consumer wanting to be green with fuel cells had better be prepared for a decade of disappointment with the technology.
Though Daimler shuttered its Maybach ultra-luxury brand, it isn’t giving up on selling cars in the $200,000+ price range. With the $470,000 Maybach, Mercedes-Benz tried to compete with ne plus ultra cars like the Bentley Mulsanne and Rolls Royce Phantom. In the ten years that the Maybach was produced, Daimler sold about 3,000 of them, about how many Phantoms Rolls-Royce sells in a year.