Daimler CEO: Google, Apple Further Along With Car Projects

Aaron Cole
by Aaron Cole

Daimler CEO Dieter Zetsche said a recent trip to Silicon Valley revealed that tech companies such as Google and Apple were making significant progress on autonomous cars, German newspaper Welt am Sonntag reported ( via Reuters).

“Our impression was that these companies can do more and know more than we had previously assumed. At the same time they have more respect for our achievements than we thought,” Zetsche said, according to the report.

Zetsche said he and other managers from the automaker met with tech companies in Silicon Valley, but didn’t disclose what those companies were.

“There were concrete talks. I will not say anything about the content. It was not just about the fact that there is an innovative spirit in the Valley. We know that already. We wanted to see what drives it, and all the things that can be created from it,” Zetsche told the paper, explaining that they had also looked at start-up firms.

Zetsche’s comments about Google and Apple were especially surprising considering it’s unclear whether those companies could supply automakers with autonomous technology or build their own cars. Zetsche said last year that Google would be a better supplier than automaker.


Aaron Cole
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  • JimZ JimZ on Jan 24, 2016

    I think it helps that cars have pretty much all of the needed hardware now. If you've got a vehicle with adaptive cruise control, auto-park assist, lane-keeping assist, forward collision avoidance, 360-degree cameras, and blind-spot monitoring, you pretty much have everything but the software.

    • Mcs Mcs on Jan 24, 2016

      >> think it helps that cars have pretty much all of the needed hardware now For level 3, that's true. For level 4, you're missing significant hardware. For level 4, you need a significant bump in the vehicles ability to anticipate potential problems and that means a major upgrade in computing capability, sensors, and software. Level 3 can handle bambi and friends running onto the road. Level 4 would have to do something like determine if an underpass on the interstate is flooded and if it's passable or not. Sensors can be an issue. Last week the nose camera on my car was getting caked with sleet and the rear camera was picking up crap as well. If the lidar wasn't sitting back at the lab, it would have been blinded too.

  • Dwford Dwford on Jan 24, 2016

    Can someone please explain why all the automakers are putting so much effort into autonomous cars? What is the real societal benefit autonomous cars will give us?

    • See 9 previous
    • Pch101 Pch101 on Jan 26, 2016

      @Pch101 If driverless cars work as intended, then they should reduce the wave effect. Much of the wave effect comes from drivers who think that they're getting ahead by gunning it (and braking hard when that doesn't work) and cutting off other drivers instead of just maintaining a steady speed. “When you tap your brake, the traffic may come to a full stand-still several miles behind you. It really matters how hard you brake - a slight braking from a driver who has identified a problem early will allow the traffic flow to remain smooth. Heavier braking, usually caused by a driver reacting late to a problem, can affect traffic flow for many miles.” http://phys.org/news/2007-12-traffic-mystery-mathematicians.html

  • RHD RHD on Jan 24, 2016

    The concern is what sort of problems self-driving cars will cause and situations that they will not handle. Will they always cruise at 55 MPH in a 55 zone? Will they let you hurry when you're running late? How will they handle fog? Would anyone trust them on a winding mountain road next to a steep drop-off? Will they avoid potholes or plow right through them? Will they adapt to gravel roads? Can they handle a parking garage?T How about an area with no GPS? The list goes on and on.

    • See 4 previous
    • Spreadsheet monkey Spreadsheet monkey on Jan 25, 2016

      Medical emergencies aside, why should they let you "hurry when you're running late"? Does the speed limit only apply to individuals who left adequate time for their journey? If autonomous cars are successful in reducing the accident rate, then we should be able to increase speed limits on certain stretches of road.

  • Sector 5 Sector 5 on Jan 24, 2016

    +1 Can they find street parking that isn't driveway or hydrant?

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