Inside The Industry: If It's So Hard For Infiniti To Come To Japan, How Easy Do You Expect It To Be For Other Brands?

“So would this new Infiniti Q50 be the new JDM Nissan Skyline?” asked TTAC commenter luvmyv8. One of the benefits of having a TTAC editor on the other side of the globe, as opposed to in a basement in Peoria, is that we can get first-hand answers to luvmyv8, straight from Nissan’s and Infiniti’s top men.

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"Forget Volume:" After Work Talk With Johan De Nysschen, CEO Of Infiniti. Part 2

In Part 1 of our talk with Infiniti CEO Johan de Nysschen at his new office at the Infiniti world headquarters in Hong Kong, we talked about his new job, about new directions for Infiniti, and for the brand. In the second part, we talk about the new cars Infiniti will bring, where they will be made, what engines will be in them, and what deNysschen thinks about the plan to sell half a million by 2016.

In April at the Beijing auto show, Nissan’s Andy Palmer said he wants to see 500,000 Infiniti sold by 2016, while conceding that this is “an aggressive target.” In the last fiscal year, Infiniti sold 141,000 units worldwide, 105,000 of those in the Americas. In carefully crafted words, de Nysschen explains what he thinks of the 500,000 unit target:

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After Work Talk With Johan De Nysschen, CEO Of Infiniti. Part One

A few months ago, Nissan’s Infiniti premium division moved out of the office building in Yokohama and out from the shadow of its parent company. Infiniti set up its new world headquarters in Hong Kong. Nissan also snagged Audi’s America-chief Johan de Nysschen as Infiniti’s new boss. Last Friday, after work, we sat down with de Nysschen in his new office on the 35th floor of the Citibank Tower in Hong Kong’s downtown, to talk about his and Infiniti’s plans for the future. This is a two-part interview. The second part will appear tomorrow.

De Nysschen’s office is spacious, but subdued in comparison to the workplaces of other leaders of industry. No armed guards, no sometimes more dangerous personal assistants bar the entry. He sits at a working man’s desk: Three computers of various sizes, a printer. A glass door provides limited privacy from otherwise open floor offices with space for maybe 100 people when Infiniti’s World Headquarters are fully staffed. So how does the new CEO like the new office in the new city?

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With De Nysschen, Nissan's Infiniti Has Its Hands In Audi's Secret Sauce

Managers of premium auto brands keep asking themselves (and sometime me): “What is the secret of Audi’s success?” 30 years ago, Audi had an image worse than Opel. Last April, Audi outsold Bavarian rival BMW for the first time on a global basis. These days, any large automaker that has a luxury division seeks to emulate Audi’s success. Now, Nissan’s Infiniti could be one step closer to getting its hands in Audi’s elusive secret sauce. They hired one of Audi’s key men.

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  • FreedMike I like it - handy size, cool looks, standard AWD, plenty of power in the base model. And the PHEV application here makes more sense to me than it does in the Wrangler - it's a performance enhancer, versus a mileage-maker. I sincerely hope it sells - I think we're in danger of losing Dodge, and that's a brand I would be sad to see leave the market.And I also sincerely hope this is a harbinger of more performance CUVs to come.
  • Funky D "Some men are Baptists, others Catholics. My father was an Oldsmobile man."— Ralphie Parker
  • Funky D EV performance is fantastic. Their range and battery replacement costs not so much. Killing off the V8-power models is a big mistake as they are still solid sellers.
  • Funky D Soooooooooo ...[list][*]Locally sourced parts are going to be more expensive than their Chinese counterparts (not a knock, just a fact)[/*][*]Prices of EVs are already up sharply[/*][*]So let's cut subsidies and make them even more expensive.[/*][/list]What a way to "reduce" inflation, which is just one of the major fails in this Charlie Foxtrot of a bill.
  • Kcflyer Guess we know who didn't give enough bribe money (aka campaign contributions) during the latest cycle. Got to pay to play boys and girls.